Robotics & Automation News

Where Innovation Meets Imagination

Sam Francis

How B2B SaaS Companies in Robotics Are Leveraging Marketing to Scale

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With private B2B SaaS companies spending about 8% of their annual recurring revenue on marketing, it goes without saying that these organisations will always be keen to extract the best possible results from such expenditure.

This is no less the case when it comes to B2B SaaS companies in robotics – businesses, in other words, that sell cloud-based software to other firms for the management, monitoring, and control of their robotic systems. [Read more…] about How B2B SaaS Companies in Robotics Are Leveraging Marketing to Scale

Robot chef’s stir-fry disaster goes viral. But what does it really tell us?

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Do we really need to see another robot making a mess in the kitchen? Probably not – but the internet clearly disagrees.

A recent video of a humanoid robot attempting to cook a stir-fry has gone viral after the machine lost its grip on the pan, sending food flying across the kitchen.

The clip – widely shared by Interesting Engineering, Futurism, and the Daily Mail among many others – shows Unitree’s G1 humanoid robot struggling through what appears to be a cooking demonstration gone wrong. [Read more…] about Robot chef’s stir-fry disaster goes viral. But what does it really tell us?

Paid vs. Organic Acquisition: A Comparison from Axtora Corp

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Today, user acquisition remains one of the most significant challenges for platforms and businesses seeking to grow at scale.

For this purpose, companies are continually improving their methods to acquire new users with minimal expenditure.

Two of the leading methods that dictate the discussion in the context of user acquisition are paid acquisition and organic acquisition. Axtora Corp acknowledges this. [Read more…] about Paid vs. Organic Acquisition: A Comparison from Axtora Corp

BTRY raises $5.7 million to industrialize ultra-thin solid-state cells

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Swiss battery start-up BTRY has raised $5.7 million in an oversubscribed seed round.

The funds will accelerate the industrialization of its ultra-thin solid-state batteries – a new category of energy storage combining fast charging, extreme temperature stability, and intrinsic safety in one of the world’s thinnest formats.

They power next-generation devices such as connected labels, wireless sensors, and wearables – applications where conventional batteries could not fit or endure. [Read more…] about BTRY raises $5.7 million to industrialize ultra-thin solid-state cells

Beep set to launch two joint autonomous vehicle deployments

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Beep, a developer of multi-passenger, autonomous vehicle solutions in the US through the company’s AutonomOS AV mobility platform, has announced two joint – or “shared” – autonomous vehicle deployments that will leverage production-grade, state-of-the-art Karsan Autonomous e-JEST vehicles facilitated through its official distributor Damera, unveiled earlier this month, and enabled by Beep’s previously announced alliance agreement with ADASTEC.

The combination of ADASTEC’s SAE Level-4 automated driving software platform with an advanced sensor suite, Beep’s remote management and orchestration, and Karsan’s reliable Autonomous e-JEST model, will ensure safe and dependable operations in mixed traffic and challenging weather conditions, while also enhancing multimodal connectivity.

Attendees at the Florida Autonomous Vehicle Summit will be able to experience the new vehicle platform in live demonstrations ahead of the deployments in Atlanta and Altamonte Springs. The FAV Summit takes place in Orlando, Florida from November 5-7, 2025. [Read more…] about Beep set to launch two joint autonomous vehicle deployments

Xpeng presents ‘Iron’ humanoid robot at automaker’s AI Day

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XPeng has showcased the latest version of its humanoid robot, known as “Iron”, during its 2025 AI Day event in China, signalling the company’s growing ambition beyond electric vehicles and into advanced robotics.

CnEVPost, a China-based website covering the country’s electric vehicle and technology industries, first reported XPeng’s live demonstration and claims made during the presentation.

XPeng describes Iron as a key part of its long-term “AI mobility” strategy, which spans vehicles, flying cars, and humanoid robots.

According to the company’s own press materials, Iron has been under development for more than five years, progressing through multiple generations and real-world training cycles. [Read more…] about Xpeng presents ‘Iron’ humanoid robot at automaker’s AI Day

Adaptronics raises €3.15 million to ‘revolutionize robotic manipulation’

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Adaptronics, a deep tech startup specializing in electro-adhesive grippers for robotic systems with industrial automation and space applications, announces the closing of a €3.15 million round.

The round was led by European venture capital fund, 360 Capital, alongside Galaxia, the Technology Transfer Hub for Aerospace, created by CDP Venture Capital’s Tech Transfer fund together with Obloo Ventures, which had already invested in the pre-seed round in 2023.

The funds raised will support Adaptronics’ growth by strengthening its production capacities, accelerating European market expansion, and consolidating its organizational structure. [Read more…] about Adaptronics raises €3.15 million to ‘revolutionize robotic manipulation’

Interview with Epson Robots’ Scott Marsic: ‘We make it simple to deploy robots’

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Epson Robots has been a quiet but influential force in industrial robotics for decades, particularly in high-precision automation.

The company’s history in robotics dates back to its internal efforts to automate watch assembly, which pushed it toward small-parts handling, speed, and accuracy rather than heavy-payload industrial automation. That heritage still shapes its strategy.

Today, Epson is best known for its strong market position in the SCARA robot segment – where it has held a prominent position globally for many years – and for supplying compact six-axis systems, vision tools, force-sensing technology, and integrated software environments designed to reduce deployment time and complexity. [Read more…] about Interview with Epson Robots’ Scott Marsic: ‘We make it simple to deploy robots’

AI agents will infiltrate consumer mass market within months, says IEEE

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AI agents are about to take over the world at “lightning speed” and will become mass market by 2026, according to a new survey by the Institute of Electrical and Electronics Engineers.

IEEE, the world’s largest technical professional organisation dedicated to advancing technology for humanity, has released the results of “The Impact of Technology in 2026 and Beyond: an IEEE Global Study”, a survey of global technology leaders from Brazil, China, India, Japan, the UK and US.

The study covers which technologies AI will influence the most in 2026; expectations for AI market growth, benefits, uses, and skills; and future technology trends.

To learn more about the study and the impact of technology in 2026 and beyond, visit https://transmitter.ieee.org/iot-2026. [Read more…] about AI agents will infiltrate consumer mass market within months, says IEEE

John Deere customers use autonomous ‘See & Spray’ technology across 5 million acres in 2025

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Farm equipment giant John Deere says its “See & Spray” technology, which is a key part of the company’s autonomous offering, was used across “more than 5 million acres of farmland during the 2025 growing season” – a land area larger than the state of New Jersey.

In 2025, John Deere says its customers “reduced non-residual herbicide use by an average of nearly 50 percent – saving nearly 31 million gallons of herbicide mix – demonstrating the power of targeted application, even in a season marked by elevated weed pressure and frequent rains”.

Joshua Ladd, marketing manager for application at John Deere, says: “See & Spray continues to redefine what’s possible in crop protection. [Read more…] about John Deere customers use autonomous ‘See & Spray’ technology across 5 million acres in 2025