The internet in 2026 is not a level playing field. Depending on where your IP address is located, you might see an entirely different version of a website than someone sitting in New York or Chicago.
Prices change. Search results shift. Certain content doesn’t load at all. And if you’re running automated research or data collection, there’s a good chance you’ve already run into CAPTCHAs, rate limits, or outright IP bans.
For businesses trying to operate in or research the US market from abroad, or even domestically at scale, this creates a real problem. The solution that more and more companies are turning to is residential proxies. But before diving into the why, it’s worth answering the obvious question: what is a residential proxy, exactly? [Read more…] about What is a US Residential Proxy and Why Businesses Need One in 2026









