Robotics & Automation News

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marketing

Essential Marketing Tech Tools

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Few areas of business have escaped the technological revolution. Indeed there is so much that can be gained by embracing the latest tech trends commercially.

In particular, tech is changing the face of the way business markets their brand and products – something that can make keeping up with the increasing demands of an effective marketing schedule that little bit easier.

Not to mention help to supply potential customers with a consistently positive experience each time they interact with your brand. [Read more…] about Essential Marketing Tech Tools

12 Things You Should Know To Grow Your Digital Business

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It can take a lot of work to turn a small idea into a fully fledged business, but even then, the work isn’t over. You need to get serious about growing your business and making sure it has what it takes to last.

Below are 12 things you should know to grow your digital business. Take a look and see what you can do. [Read more…] about 12 Things You Should Know To Grow Your Digital Business

Experts Tips That Will Help Businesses Optimize Automated Direct Mail

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Most businesses have been using Direct Mail marketing for a long time, the same way they have been using the mailbox.

Automated Direct Mail marketing has recently gained popularity among many companies and small businesses, terming it as one effective way of marketing. But are they doing it right?

There are various ways you can optimize the direct mail system to be more effective than ever. If you want to try it and get the best out of it, you can follow the below expert tips. [Read more…] about Experts Tips That Will Help Businesses Optimize Automated Direct Mail

What is marketing automation and how is it being used?

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Businesses and brands today are upping their marketing game, given the ever-growing GenZ population that devours creativity.

Quirky and relatable content remains the need of the hour to engage the readers and get the message across! Establishing a brand presence is vital, but marketing practices need a particular strategy to reach the right audience and generate leads.

In other words, these practices, such as brand building, add immense value and are required in the first place for methods like retargeting, email marketing, etc. [Read more…] about What is marketing automation and how is it being used?

The Future of Marketing Automation: Main Email Trends 2020

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By Iuliia Nesterenko

If you’re not involved in email marketing professionally, it may seem that this industry has stopped its progress long ago.

You open your inbox, open any email, and see the same picture: familiar layout, images, text, buttons.

Yes, the design and color palette differ; there are some new elements like CSS-animation or toggle switches. But in general, this is a good old email you received five years ago. Or is it? [Read more…] about The Future of Marketing Automation: Main Email Trends 2020

How Direct Mail Retargeting Can Work for Your Business

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When it comes to putting together a marketing campaign in the 21st century, it’s no surprise that companies tend to invest in digital.

After all, with over half of the world’s population using the Internet, it would be foolish not to work on reaching out to at least some of them.

We’ve talked about this in our article “Amazing Digital Ways to Market Your Company This Year”, which touches on the benefits of websites and starting a blog. [Read more…] about How Direct Mail Retargeting Can Work for Your Business

How Technology Changed the Way of Marketing

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With the passage of time, there has always been a growth in technology. We have made our lives quite easier with different technologies and robotics. Thus, the ways in which we market a particular product or service have also changed.

In the present time, people prefer to spend their time with technology rather than going outdoors. This implies that offline marketing methods are no more effective in the current scenario.

However, here are the top ways in which developing technology has changed the way of marketing. [Read more…] about How Technology Changed the Way of Marketing

The Future for Contactless Delivery

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By D. A. Rupprecht

The future for contactless product delivery is already here, and a pandemic seems to already be moving this trend forward.

It just needs companies to implement and customers to accept the new delivery and tracking methods, along with other innovations, that will make this so.

When this happens, we may one day look back and quietly thank the lowly coronavirus for catapulting us into a brighter future. [Read more…] about The Future for Contactless Delivery

Why You Should Use Call Tracking for Your Conversion Optimization Strategy

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1. Use call tracking

Not all of your conversions are non-calls. In other words, you get online purchases if you’re an e-commerce store, but you also get phone-in orders, right?

A lot of the customers do in fact call. And so if you’re not tracking your calls, you don’t truly understand how you’re receiving those calls and therefore, you can’t increase your efforts in those areas to generate more calls.

For example, we generate thousands of leads a month here and about 40 per cent are calls, in many cases. On the low months, it’s 20 per cent. [Read more…] about Why You Should Use Call Tracking for Your Conversion Optimization Strategy

Geek+ Robotics provides innovation insights at technical forum on sidelines of IMHX

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Geek+ Robotics, the world’s leading supplier of warehouse robots, has been providing technical insights into its latest innovations at a forum on the sidelines of IMHX, the ongoing intralogistics technology show being held in the UK.

Senior executives from Geek+, which has sold more than 7,000 warehouse robots since its inception five years ago, presented a variety of solutions that will add completely new functionalities to its current offerings.

Some of the ideas are still at the idea stage, while others are being developed in partnership with clients in the logistics and manufacturing industries. [Read more…] about Geek+ Robotics provides innovation insights at technical forum on sidelines of IMHX