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digital marketing

Digital marketing is the new normal

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More than a year ago, the world stopped. Literally.

The pandemic blind-sided us in a way that we never could have imagined. Our normal home/work routine was replaced with either too many hours to contemplate what was actually happening or not enough hours to adjust to a new crazy routine at home.

And it was during those seemingly unending moments of nothingness that we all looked for a means to find out what was happening in the ‘outside world’. [Read more…] about Digital marketing is the new normal

5 Marketing Technology Trends Taking Over Advertising

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Technology in just about every industry is evolving at a rapid pace and that goes especially true for the marketing and advertising industry. The marketing industry alone is set to hit $389 billion in ad spend in 2021.

Below, we go over some of the major marketing tech trends that are heavily influencing the advertising industry, showing where the industry is currently and perhaps providing some insights into where the advertising industry is headed. [Read more…] about 5 Marketing Technology Trends Taking Over Advertising

How AI is Changing the Digital Marketplace

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It’s no secret that artificial intelligence (AI) is changing the world we live in. So much so that it impacts our daily lives in ways we may not even be aware of.

If you’ve interacted with anything digital, chances are you’ve interacted with AI. From webpages to ad campaigns, Google, social media, and more, AI is everywhere.

The shift towards online marketing has been driven by consumer interaction with the digital world. And with that, AI has blossomed as a way to help websites discover data helpful to refine the personalized customer experience. [Read more…] about How AI is Changing the Digital Marketplace

4 Technology Upgrades That Can Scale Up Your Manufacturing Business In 2020

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There’s no doubt that technology plays a vital role in the world we live in, and the impact it makes on the evolution of the manufacturing industry is no exception. Once seen as the blue-collar industry, things have instantly changed in manufacturing due to technological advancements.

In addition to making it more interesting in terms of innovation, technology has demonstrated more efficient and quicker ways of operating, making it vital for the whole manufacturing process of countless industries.

Nowadays, the opportunities and challenges that new and upgraded technologies provide are a big part of the day-to-day operations of nearly all manufacturers around the world. [Read more…] about 4 Technology Upgrades That Can Scale Up Your Manufacturing Business In 2020