Market trends and business perspectives
When it comes to making the most of business marketing, there are a lot of things that you can do to help you achieve this.
It is absolutely essential that you think about the best ways of promoting your brand more effectively, and there is a lot involved in this.
Do as much as you can to improve the strategy you are using to help you market the company. [Read more…] about Amazing Digital Ways to Market Your Company This Year
Japanese communications giant SoftBank is looking to build on its increasing brand awareness outside Asia with a change of name for Europe.
SoftBank is the company behind the Pepper robot and the Aldebaran Robotics company, which developed Pepper and a number of other robotic systems and technologies including Nao (picture).
Now, SoftBank Group has decided to rename Aldebaran as SoftBank Robotics Europe and has changed the website accordingly.
In a statement, SoftBank said the change of the Aldebaran brand name to SoftBank Robotics was “in view of increased global brand awareness and business scale in the future”. [Read more…] about SoftBank absorbs Aldebaran and adds robotics to its name
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