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marketing

5 Reasons to Use Modern Digital Displays in Your Marketing Efforts

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Today, shopping has taken a major shift, with consumers relying on digital information when selecting products and services to purchase. Business owners employ different marketing methods, including paid advertising, relationship and transactional marketing.

While developing a marketing strategy and plan, it is essential to identify your business goals, research your market, profile potential customers and competitors, and test your ideas.

With the technological advancements, shopping habits have rapidly evolved, with most people shifting to digital spaces due to the convenience and sophistication that comes with them. [Read more…] about 5 Reasons to Use Modern Digital Displays in Your Marketing Efforts

Automation and the Fashion Industry: A Quiet Revolution

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Many believe that we have recently entered the Fourth Industrial Revolution, which is characterized by new modes of design, production and marketing. Being one of the world’s largest and most innovative industries, fashion is at the center stage of this shake-up.

This is not surprising, since fashion is big business. In the UK, for example, the fashion industry is valued at £26 billion, making it the country’s biggest creative industry.

From algorithms that detect what we will be wearing next season to targeted pricing, here are just a few ways automation technology is transforming the fashion industry. [Read more…] about Automation and the Fashion Industry: A Quiet Revolution

5 Marketing Technology Trends Taking Over Advertising

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Technology in just about every industry is evolving at a rapid pace and that goes especially true for the marketing and advertising industry. The marketing industry alone is set to hit $389 billion in ad spend in 2021.

Below, we go over some of the major marketing tech trends that are heavily influencing the advertising industry, showing where the industry is currently and perhaps providing some insights into where the advertising industry is headed. [Read more…] about 5 Marketing Technology Trends Taking Over Advertising

Key industry organisations partner to develop global standards for autonomous vehicles

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The Autonomous Vehicle Computing Consortium, a global group of automotive and technology industry organisations, has agreed what is described as a “key liaison” with SAE International, the association of more than 200,000 engineers and related technical experts in the aerospace, automotive and commercial-vehicle industries.

The two organisations’ shared goal is to help expedite the development of autonomous and assisted driving solutions through shared technical references, recommendations, design benchmarks and marketing initiatives.

Jack Pokrzywa, ground vehicle standards director, SAE International, says: “For more than a century, SAE Standards have created the safe, reliable and consistent use and adoption of technologies to advance the mobility industry for the benefit of humanity. [Read more…] about Key industry organisations partner to develop global standards for autonomous vehicles

Device Fingerprinting Benefits for Business in 2021

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Device fingerprinting is a relatively new “cookie-less” activity capture method that tracks your device OS, screen dimensions, fonts, clock, browser version, and other info for marketing purposes.

Unlike cookies, fingerprinting data isn’t stored on users’ devices, which means that it cannot be deleted that simply.

Device fingerprinting looks quite controversial for many users, but is there actually anything to be aware of or is it the next-gen user activity tracking method with lots of benefits for business? [Read more…] about Device Fingerprinting Benefits for Business in 2021

How AI is Changing the Digital Marketplace

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It’s no secret that artificial intelligence (AI) is changing the world we live in. So much so that it impacts our daily lives in ways we may not even be aware of.

If you’ve interacted with anything digital, chances are you’ve interacted with AI. From webpages to ad campaigns, Google, social media, and more, AI is everywhere.

The shift towards online marketing has been driven by consumer interaction with the digital world. And with that, AI has blossomed as a way to help websites discover data helpful to refine the personalized customer experience. [Read more…] about How AI is Changing the Digital Marketplace

Will SMS Still Be Relevant in the Next 5 Years?

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In all honesty, the situation of modern marketing is ironically amusing.

In a world where it’s easier than ever to communicate with each other, it feels like connecting is harder than ever. That’s why you can see businesses doing everything they can to grab the attention of their target audience.

The result is what you see every time you browse the internet: countless ads, overwhelming campaigns, and a plethora of new experimental tactics. Little do these businesses know: the quickest way to reach their customers has always been right under their noses. [Read more…] about Will SMS Still Be Relevant in the Next 5 Years?

Savioke says hotels turning to its room service robot

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An increasing number of hotels are making enquiries to Savioke about its room service robots, according to the company.

As the hospitality industry struggles to adapt to changing consumer behavior during the coronavirus pandemic, many hotels are turning to room service robots to help wary travelers feel more at ease.

David Wang, director of sales and marketing at the Crowne Plaza San Jose – Silicon Valley hotel, in Milpitas, says: “Guests now think of it as a perk to not have a person come to their room. [Read more…] about Savioke says hotels turning to its room service robot

The Best Tools to Help You Create a Website for Free

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Any business that is serious about staying ahead of the competition – regardless of which sector it operates in – must have an attractive and engaging website.

With more and more commercial transactions taking place online, many consumers won’t even consider buying a product or service from your business unless they can visit your site.

With that in mind, it’s essential that you launch a website as soon as possible. For start-ups and entrepreneurs, finding the funds to hire a professional web designer is a tricky proposition… but fortunately, that’s not the only route you can take. [Read more…] about The Best Tools to Help You Create a Website for Free

Will Automation Bring the End of the Admin Assistant Role?

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The admin assistant role has been a staple of businesses for many decades. Even the smallest businesses see fit to employ some sort of admin assistant or receptionist to take care of daily tasks. It’s their job to respond to emails, schedule meetings, answer calls, and so on.

The benefit of hiring someone like this is that they take care of many things behind the scenes, freeing up your time to focus on more important tasks.

This job has also been beneficial for employees as it usually represents an entry-level career. In essence, you don’t need any qualifications to become an admin assistant, yet it gets your foot on the ladder in a big company. [Read more…] about Will Automation Bring the End of the Admin Assistant Role?