Any business that is serious about staying ahead of the competition – regardless of which sector it operates in – must have an attractive and engaging website.
With more and more commercial transactions taking place online, many consumers won’t even consider buying a product or service from your business unless they can visit your site.
With that in mind, it’s essential that you launch a website as soon as possible. For start-ups and entrepreneurs, finding the funds to hire a professional web designer is a tricky proposition… but fortunately, that’s not the only route you can take.
These three tools are all you need to get your site up and running, attract visitors by the bucketload, and ensure they convert into customers.
First of all, you’ll need to find a reliable website building platform to allow you to create a website for free. In Boxmode, you’ll get all that and more. This ingenious web building solution has been designed with non-coders in mind, so you can get to grips with its intuitive layout in a matter of minutes, even with no prior skills.
After choosing an eye-catching template from one of the many options on the Boxmode site, it’s simply a matter of customizing it with the widgets provided. These can be positioned on the page using the incredibly simple drag-and-drop method to achieve the aesthetic that you desire.
The platform also comes with a tonne of other useful features, such as free domain mapping, 1GB of storage space, and an SEO toolbox to boost your site in search engines.
After you’ve got your website up and running, the next step is to drive traffic towards it. This can be achieved with the help of the aforementioned SEO toolbox from Boxmode, but you’ll also want to diversify your marketing efforts across a number of different channels. This helps you to achieve maximum exposure for your brand.
HubSpot offers a range of marketing automation services, including an excellent Customer Relationship Management (CRM) system and an email marketing tool. This latter technique of reaching out to customers is an unparalleled method of advertising in terms of its return on investment (ROI).
According to Oberlo, you can expect to see up to a 4,200% return on your spending. Some of the nifty features offered by HubSpot include the ability to pre-set thank you emails after purchasing, making new customers feel valued.
You can also schedule reminders for abandoned carts and invite participation in competitions and other promotional events you may host.
3) Google Analytics
The last piece of the puzzle in hosting a successful website is monitoring its performance in a real-world situation. Google Analytics offers a free version for all but the largest businesses, allowing you to get a handle on how people behave on your site.
By analyzing click-through rates and bounce rates on your site, you can better understand where people are navigating while they move through your wares. You can also see at which point they abandon their search, thus allowing you to pinpoint weaknesses in your site’s infrastructure.
Equipped with that knowledge, you can tweak your layout, content, and other additional features to persuade people to continue browsing and close the deal. Only through the leveraging of such powerful analytics can you fully understand your customer and adapt your site to meet their needs.