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Advertising agency creates robotic system for high-speed filmmaking using RoboDK

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Chile-based advertising agency EngamaDos has developed an accessible robotic system to create high-quality slow-motion shots for advertising videos.

Combining RoboDK’s programming software with an industrial robot, the system is more affordable than existing solutions for robotic filmmaking.

Robots have become an increasingly common tool for creating slow-motion video shots for food and beverage advertising. [Read more…] about Advertising agency creates robotic system for high-speed filmmaking using RoboDK

5 Marketing Technology Trends Taking Over Advertising

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Technology in just about every industry is evolving at a rapid pace and that goes especially true for the marketing and advertising industry. The marketing industry alone is set to hit $389 billion in ad spend in 2021.

Below, we go over some of the major marketing tech trends that are heavily influencing the advertising industry, showing where the industry is currently and perhaps providing some insights into where the advertising industry is headed. [Read more…] about 5 Marketing Technology Trends Taking Over Advertising

Walmart considers buying TikTok in bid to tackle Amazon’s advertising dominance

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Walmart is considering buying TikTok, the Chinese-owned app and social media platform. 

While it may not seem to make sense at first, the idea is part of Walmart’s restructuring as a more digital-oriented enterprise.

Walmart is by far the America’s largest retail chain, with more stores selling more stuff than anyone else – revenue for 2017 was more than $500 billion. The second largest, Costco, generated $130 billion in the same year, while Amazon’s were almost $120 billion. [Read more…] about Walmart considers buying TikTok in bid to tackle Amazon’s advertising dominance

NXP launches new bluetooth devices for automotive and industrial markets

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NXP Semiconductors has launched new devices within its KW3x range of microcontrollers (MCUs). The new KW39/38/37 MCUs add Bluetooth 5.0 long-range capabilities and expanded Bluetooth advertising channels.

These enhancements are made while offering seamless migration with hardware, software and tools compatibility with the previous generation of devices, KW34/35/36.

The connectivity MCUs allow Bluetooth LE devices to communicate at distances of more than a mile and increase the amount of Bluetooth advertising channels and advertising data within the Bluetooth standard, the predominant IoT protocol. [Read more…] about NXP launches new bluetooth devices for automotive and industrial markets

4 Ways Robotics and AI Are Transforming Design and Creatives

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While AI and robotics have made waves in several industries, it would seem inconceivable to the uninitiated for robots and intelligent machines to make a mark in the creatives sector. How could systems be taught creativity?

In fact, when researchers from the Oxford Martin School ranked 702 occupations according to their susceptibility to computerization, jobs that center around creativity were least in danger.

Designers, curators, artists, choreographers, dancers, musicians, singers, writers, and authors were among those less likely to be replaced by robots. [Read more…] about 4 Ways Robotics and AI Are Transforming Design and Creatives

Minority Report style highly personalised advertising moves one step closer

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Cloudian, a provider of hybrid cloud object storage systems, has launched a system which recognises cars and displays advertising appropriate to the vehicle, and possibly its owner.

Cloudian says its HyperStore technology-enabled roadside digital advertising project in Tokyo has transitioned from a proof-of-concept to production use.

Spearheaded by Cloudian, Dentsu, and Intel, the project employs artificial intelligence-based vehicle recognition using HyperStore’s object storage and deep learning capabilities to present relevant display ads to drivers based on vehicle make and model.  [Read more…] about Minority Report style highly personalised advertising moves one step closer

Be part of our new publication: Industrial Internet

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Contribute articles and advertise in our new digital publication

Robotics and Automation News is planning a new ebook with the working title Industrial Internet.

The digital publication will be distributed through Apple and Amazon stores. Moreover, advertisers and commercial partners will have their content featured on the RoboticsAndAutomationNews.com website and Sensor Data, the accompanying newsletter.

The publication is planned to contain features about the following subjects:

  • Industrial Internet of Things
  • Machine-to-Machine Networks
  • Industrial Networks
  • Wireless Networks
  • Industrial Computers
  • Human Machine Interface
  • Control Systems
  • Supervisory Control and Data Acquisition
  • Ethernet
  • Programmable Logic Controllers
  • Artificial Intelligence
  • Deep Learning
  • Machine Learning
  • Manufacturing
  • Smart Factories
  • Transportation
  • Logistics
  • Cyber Security
  • Data Management

These are the subjects which are planned. However, it partly depends on you. If you are interested in other subjects we have not listed, contact us and let us know.

If you would like to be featured within any of the features listed or any new ones we develop in co-operation with you, we can agree a structure for a commercial partnership.

An example of a typical partnership would be: Article and Advertising package – from $500.

For more information, contact us: sales[at]roboticsandautomationnews.com