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Email Automation for B2B: Nurturing Long Sales Cycles and Building Relationships

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B2B sales cycles can feel like a marathon – long, strategic, and requiring patience at every turn. Unlike quick, impulse-driven B2C transactions, B2B buyers are careful. They need time to research, weigh options, and get approvals from multiple stakeholders.

So, how do you keep your business top-of-mind throughout this lengthy process without overwhelming your prospects? Email automation is your best tool for nurturing leads over the long term.

With the right approach, automated email campaigns can help you stay relevant, build trust, and guide prospects through each stage of their buying journey. Let’s explore how you can use this tool effectively to foster relationships and nurture leads during those long B2B sales cycles. [Read more…] about Email Automation for B2B: Nurturing Long Sales Cycles and Building Relationships

How Industrial Automation is Transforming Vehicle Sales

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If you’ve been in the automotive industry for a while, you’ve probably heard the catchy slogan, “We don’t just sell cars; we sell dreams”, which used to boost sales by 10% a few years ago.

But today, catchy slogans are not enough because as the automotive industry has evolved, so have customer expectations.

Dealerships now need more than clever marketing; they need innovation, which includes embracing industrial automation, from artificial intelligence (AI) to robotics, to streamline operations, enhance customer experiences, and deliver faster, more personalized service. [Read more…] about How Industrial Automation is Transforming Vehicle Sales

Robot orders in North America ‘down 8 percent in first half of 2024’

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The North American robotics market saw a decline in both units ordered (down 7.9 percent to 15,705 units) and revenue (down 6.8 percent to $982.83 million) during the first half of 2024 compared to the same period in 2023.

Despite some bright spots in specific industries, the overall performance reflected in the latest report from the Association for Advancing Automation (A3) shows a pullback in robotics investments across key areas, influenced by ongoing economic headwinds faced by North American manufacturers during the first six months of 2024.

Jeff Burnstein, president, A3, says: “Rising inflation and borrowing costs have dampened spending on robotics, with many companies opting to delay major investments. [Read more…] about Robot orders in North America ‘down 8 percent in first half of 2024’

Best Practices for Using the Sales Velocity Formula to Maximize Profitability

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Sales velocity is a vital metric for gauging the effectiveness of a sales process.

It measures the rate at which a company turns its qualified leads into revenue. By understanding and optimizing this factor, businesses can maximize their profitability and scale growth efficiently.

To unlock the full potential of sales velocity, it’s important to delve into strategies that affect this vital metric. [Read more…] about Best Practices for Using the Sales Velocity Formula to Maximize Profitability

8 Ways to Focus on Mobile Sales

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Explore eight expert tips to upgrade your m-commerce strategy, enhance customer experience, and increase mobile sales.

Establishing an online shop is not an easy endeavor. It requires investment, know-how, and great marketing. The number of smartphone users is growing worldwide due to its affordability and mobility.

That’s why focusing on developing a sound mCommerce strategy is more important than ever. But is it worth the investment? Although mobile development costs can be quite hefty, the benefits outweigh the expenses.

[Read more…] about 8 Ways to Focus on Mobile Sales

A Guide for Aspiring Business Managers: Exploring Proposal Automation, Sales Strategy, and More

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As aspiring business managers face increasingly complex challenges, it’s crucial to stay abreast of the tools and strategies that streamline operations and bolster competitive advantage.

There’s a broad landscape to navigate from embracing new technologies to sharpening financial acumen. Making sense of these elements is key to propelling a business forward.

Below, we delve into various facets of business management, including the incorporation of proposal automation and the crafting of a sales strategy, all tailored to support up-and-coming managers in their career journey. Keep reading to unlock insights that can be transformative for your professional growth. [Read more…] about A Guide for Aspiring Business Managers: Exploring Proposal Automation, Sales Strategy, and More

Universal Robots reports strong end to 2023

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Universal Robots, the Danish collaborative robot company, has reported Q4 revenue of $103 million, up 21 percent on Q4 2022. The quarter was the company’s largest revenue quarter to date. 2023 annual revenue was $304 million, down 7 percent on 2022.

The company’s president, Kim Povlsen, says: “2023 was characterized by a difficult economic and business environment for many of our core customers with global industrial activity slowing in the first half of the year.

“Nevertheless, we saw growth in our focus accounts and key segments, including palletizing, and in our strategically important OEM channel. We ended the year strong and enter 2024 with a great foundation for further growth.” [Read more…] about Universal Robots reports strong end to 2023

2023 North America robot orders down 30 percent from record high in 2022

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After record orders in both 2021 and 2022, robot sales in North American declined by 30 percent in 2023, according to the latest report from the Association for Advancing Automation (A3).

Companies purchased 31,159 robots in 2023, compared to 44,196 ordered in 2022 and 39,708 in 2021. These 2023 orders were divided almost equally among automotive (15,723 robots sold) and non-automotive companies (15,436 robots sold), a 34 percent drop in sales to automotive OEMs and automotive suppliers over 2022 and a 25 percent total decrease in all other industries.

Jeff Burnstein, president of A3, says: “While robot sales naturally ebb and flow, the return to more typical robot sales after the last two record years can likely be attributed to a few obvious issues: a slow US economy, higher interest rates and even the over purchasing of robots in 2022 from supply chain concerns. [Read more…] about 2023 North America robot orders down 30 percent from record high in 2022

The digital crystal ball: Predicting the next move forward for sales intelligence

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In a letter to French physicist Jean-Baptiste Le Roy, in 1789, Benjamin Franklin wrote (of the new American states): “Our new Constitution is now established and has an appearance that promises permanency; but in this world nothing can be said to be certain, except death and taxes.”

But in a modern context, it would be safe to paraphrase Franklin and update his assertion to “nothing can be said to be certain, except death, taxes and the advancement of artificial intelligence”.

AI allows us such a panoptic view of modern Big Data business analytics, which is often referred to as “business intelligence”, that such BI can now be further quantified into subdivisions. [Read more…] about The digital crystal ball: Predicting the next move forward for sales intelligence

Setting New Standards in Car Selling

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The car selling industry has long been characterized by traditional practices that often lacked efficiency and fairness. However, the landscape is shifting dramatically with the introduction of groundbreaking platforms like EpiCar.

This article explores how EpiCar is setting new standards in the car selling industry by combining efficiency, fairness, and advanced technology. [Read more…] about Setting New Standards in Car Selling