Robotics & Automation News

Market trends and business perspectives

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Advanced technology adoption will make Indian roads ‘accident-proof’

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A relatively new company called Hi Tech Robotic Systemz (THRSL) says India’s Union Minister Nitin Gadkari’s vision for Indian roads will make vehicles “accident-proof”.

In a recent meeting of the National Road Safety Council (NRSC), the minister advocated for fixed driving hours for commercial truck drivers like that of pilots, as well as a policy mandating on-board sleep detection sensors in commercial vehicles to reduce road accidents in India and give relief to truck drivers.

The logistics sector, which is a key enabler and the backbone of any growing economy, is primarily dependent on drivers who operate for long hours in tough working conditions. [Read more…] about Advanced technology adoption will make Indian roads ‘accident-proof’

What is marketing automation and how is it being used?

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Businesses and brands today are upping their marketing game, given the ever-growing GenZ population that devours creativity.

Quirky and relatable content remains the need of the hour to engage the readers and get the message across! Establishing a brand presence is vital, but marketing practices need a particular strategy to reach the right audience and generate leads.

In other words, these practices, such as brand building, add immense value and are required in the first place for methods like retargeting, email marketing, etc. [Read more…] about What is marketing automation and how is it being used?

2 Tools to Help Automate Your Sales Process

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Back in the day, sales representatives used to spend all day in the field, exploring leads, looking for potential clients and, well, selling.

Now, a sales rep spends less time in the field and more time completing tedious tasks and non-sales activities.

Further on, research suggests that now, sales reps only spend one-third of their day actually making sales, while the other two-thirds are spent on manual tasks such as writing emails, scheduling meetings, prospecting leads and entering data into the computer. [Read more…] about 2 Tools to Help Automate Your Sales Process

Common 3D Printing Issues (and How to Address Them)

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Since the 1980s, 3D Printing has become more and more common in the industry. Also known as additive manufacturing, it is basically the process of putting together a three-dimensional object from a computer-generated CAD or 3D model.

Multiple computer-controlled processes are involved. Among the most commonly observed is the layer-by-layer joining of materials and eventual solidification.

3D printing offers a lot of advantages. Among the most frequently cited benefit is its ability to expedite production. [Read more…] about Common 3D Printing Issues (and How to Address Them)