Device fingerprinting is a relatively new “cookie-less” activity capture method that tracks your device OS, screen dimensions, fonts, clock, browser version, and other info for marketing purposes.
Unlike cookies, fingerprinting data isn’t stored on users’ devices, which means that it cannot be deleted that simply.
Device fingerprinting looks quite controversial for many users, but is there actually anything to be aware of or is it the next-gen user activity tracking method with lots of benefits for business? [Read more…] about Device Fingerprinting Benefits for Business in 2021
