Robotics & Automation News

Market trends and business perspectives

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Infineon and Reality AI teach cars how to ‘hear’

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Today’s advanced driver assistance systems (ADAS) are based on cameras, radar or lidar. As a result, their target objects need to be within the line of sight to be recognized by the system.

This, however, turns into a weakness when it comes to emergency vehicles – they can be heard much earlier than they can be seen and thus are invisible to ADAS for a longer time.

To address this challenge, Infineon Technologies together with Reality AI created an advanced sensing solution giving vehicles the sense of hearing. [Read more…] about Infineon and Reality AI teach cars how to ‘hear’

5 Marketing Technology Trends Taking Over Advertising

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Technology in just about every industry is evolving at a rapid pace and that goes especially true for the marketing and advertising industry. The marketing industry alone is set to hit $389 billion in ad spend in 2021.

Below, we go over some of the major marketing tech trends that are heavily influencing the advertising industry, showing where the industry is currently and perhaps providing some insights into where the advertising industry is headed. [Read more…] about 5 Marketing Technology Trends Taking Over Advertising

Porsche Engineering developing ‘intelligent vehicles’ with computer games engines

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Porsche Engineering, technology service provider and wholly owned subsidiary of Porsche, is using games engines from the computer games industry to develop the intelligent vehicle of the future.

Game engines – popular examples include Unity and Unreal – generate photorealistic images and ensure the physically correct behavior of objects in computer and video games.

Among other uses, Porsche Engineering utilizes these software packages for the virtual development and testing of highly automated driving functions. [Read more…] about Porsche Engineering developing ‘intelligent vehicles’ with computer games engines

Fuzzy Logic Robotics launches platform that enables users to go from CAD to control with one software

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Startup company Fuzzy Logic Robotics has launched a new, “easy-to-use and universal” software platform which it says “reduces robotics programming costs by 10”.

The first release of Fuzzy Studio, during Hannover Messe Industry 2021, is described as a “game changer” for unlocking flexible robotic production.

Fuzzy Logic Robotics highlights some of the features available in Fuzzy Studio as follows:

  • Drag and drop CAD parts into the 3D digital twin, automatically generate complex trajectories and deploy to the production robot in one click – all with one universal software platform.
  • From offline simulation to real-time control, Fuzzy Studio removes the gap between simulation and reality to reduce downtime and streamline the robotics workflow.
  • Designed from the ground up to drastically reduce the need of robotics expertise thanks to no-code real-time digital twin technology.
  • With two clicks, swap between any make and model of robot to find the right one for the application – no need to switch softwares and redo time-intensive design work.
  • Handles even the most complex robotic applications and accessible to any size of company.

[Read more…] about Fuzzy Logic Robotics launches platform that enables users to go from CAD to control with one software

Epson unveils next generation of Moverio augmented reality smart glasses

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Epson has unveiled the Moverio BT-40 and BT-40S, a new generation of its Moverio augmented reality (AR) smart glasses designed to deliver “a high-quality AR viewing experience with maximum comfort”, says the company.

Powered by Epson Si-OLED technology, the new Moverio solutions offer users a number of advances including a wider field of view (FOV), Full HD 1080p display resolution, high contrast, improved connectivity, and a more comfortable, adjustable and easy-to-wear design.

Remi Del Mar, senior product manager, digital experiences, augmented reality and commercial display solutions, Epson America, says: “With over 10 years in the AR market and its long history in the projector segment – having delivered high performance optical engines and impeccable color production – Epson is bringing that same legacy to this next generation of Moverio smart glasses. [Read more…] about Epson unveils next generation of Moverio augmented reality smart glasses

Lenovo unveils ‘the most versatile smart glasses ever’

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Lenovo has unveiled what it describes as “the most versatile smart glasses ever designed for the enterprise”. 

The technology giant says its ThinkReality A3 smart glasses can enhance productivity for the office professional and industrial worker in small business or global enterprise, and “everywhere in-between”.

Lenovo introduced the ThinkReality A3 lightweight smart glasses during the Consumer Electronics Show (CES) earlier this month. [Read more…] about Lenovo unveils ‘the most versatile smart glasses ever’

Audi turns to augmented reality for logistics planning

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Audi is turning to augmented reality to plan complex logistics processes: Virtual presentation of three dimensional holograms that are shown in their actual environment helps planners to better evaluate the future situation.

Because of this, prototypes of containers or equipment, and so on, which are elaborate to produce, are no longer necessary. Audi uses the new generation of Microsoft’s “HoloLens 2” device for this.

The “LayAR” system (short for “layout” and “augmented reality”) supports Audi logistics planners when setting up new logistics structures in an existing production hall. [Read more…] about Audi turns to augmented reality for logistics planning

A Brand New Startup Has Managed to Raise $50 Million for Vehicle Holograms

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Envisics might be a little-known company, but what it lacks in recognition, it makes up for in funds that are backing a pioneering sector of the car manufacturing industry.

This small startup has raised $50 million from various investors, including General Motors Ventures and Hyundai Mobis, to use technology that it has developed in future vehicles.

The technology in question is called augmented reality, and it says that it can produce visuals that look like they’re right in front of the car. This technology could be used in future vehicles to see pedestrians, as well as stationary vehicles. It will also help self-driving cars point out specific obstacles and hazards so that a human driver can take control again. [Read more…] about A Brand New Startup Has Managed to Raise $50 Million for Vehicle Holograms

ABB offers augmented reality on a smartphone to simplify robot installations

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ABB has launched its new RobotStudio Augmented Reality viewer to provide a “quick and convenient way of visualizing where and how robotic automation can fit into your process using a smartphone or tablet”.

Discovering whether a robot is right for your application has never been easier following the launch of ABB’s new Augmented Reality viewer, which has been added to ABB’s powerful PC-based RobotStudio offline programming software.

The RobotStudio AR Viewer app can be used to test any model created in RobotStudio, enabling users to get an idea of the size and scale of a robot or robot cell and how it can be deployed on a factory floor to fit around any existing production equipment. [Read more…] about ABB offers augmented reality on a smartphone to simplify robot installations

Virtual Reality for eCommerce: Changing the Industry

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According to some researchers, an astonishing 77.24 percent of online shoppers leave their carts abandoned without completing a purchase. This is bad news for e-commerce businesses.

What’s more, with ever-changing technology, it has never been more important for brands to stay at the top of the game where online sales are concerned.

Over the years there have been many eCommerce development solutions but none quite as innovative as virtual reality. [Read more…] about Virtual Reality for eCommerce: Changing the Industry

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