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marketing

Will SMS Still Be Relevant in the Next 5 Years?

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In all honesty, the situation of modern marketing is ironically amusing.

In a world where it’s easier than ever to communicate with each other, it feels like connecting is harder than ever. That’s why you can see businesses doing everything they can to grab the attention of their target audience.

The result is what you see every time you browse the internet: countless ads, overwhelming campaigns, and a plethora of new experimental tactics. Little do these businesses know: the quickest way to reach their customers has always been right under their noses. [Read more…] about Will SMS Still Be Relevant in the Next 5 Years?

Savioke says hotels turning to its room service robot

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An increasing number of hotels are making enquiries to Savioke about its room service robots, according to the company.

As the hospitality industry struggles to adapt to changing consumer behavior during the coronavirus pandemic, many hotels are turning to room service robots to help wary travelers feel more at ease.

David Wang, director of sales and marketing at the Crowne Plaza San Jose – Silicon Valley hotel, in Milpitas, says: “Guests now think of it as a perk to not have a person come to their room. [Read more…] about Savioke says hotels turning to its room service robot

The Best Tools to Help You Create a Website for Free

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Any business that is serious about staying ahead of the competition – regardless of which sector it operates in – must have an attractive and engaging website.

With more and more commercial transactions taking place online, many consumers won’t even consider buying a product or service from your business unless they can visit your site.

With that in mind, it’s essential that you launch a website as soon as possible. For start-ups and entrepreneurs, finding the funds to hire a professional web designer is a tricky proposition… but fortunately, that’s not the only route you can take. [Read more…] about The Best Tools to Help You Create a Website for Free

Will Automation Bring the End of the Admin Assistant Role?

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The admin assistant role has been a staple of businesses for many decades. Even the smallest businesses see fit to employ some sort of admin assistant or receptionist to take care of daily tasks. It’s their job to respond to emails, schedule meetings, answer calls, and so on.

The benefit of hiring someone like this is that they take care of many things behind the scenes, freeing up your time to focus on more important tasks.

This job has also been beneficial for employees as it usually represents an entry-level career. In essence, you don’t need any qualifications to become an admin assistant, yet it gets your foot on the ladder in a big company. [Read more…] about Will Automation Bring the End of the Admin Assistant Role?

Essential Marketing Tech Tools

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Few areas of business have escaped the technological revolution. Indeed there is so much that can be gained by embracing the latest tech trends commercially.

In particular, tech is changing the face of the way business markets their brand and products – something that can make keeping up with the increasing demands of an effective marketing schedule that little bit easier.

Not to mention help to supply potential customers with a consistently positive experience each time they interact with your brand. [Read more…] about Essential Marketing Tech Tools

12 Things You Should Know To Grow Your Digital Business

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It can take a lot of work to turn a small idea into a fully fledged business, but even then, the work isn’t over. You need to get serious about growing your business and making sure it has what it takes to last.

Below are 12 things you should know to grow your digital business. Take a look and see what you can do. [Read more…] about 12 Things You Should Know To Grow Your Digital Business

Experts Tips That Will Help Businesses Optimize Automated Direct Mail

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Most businesses have been using Direct Mail marketing for a long time, the same way they have been using the mailbox.

Automated Direct Mail marketing has recently gained popularity among many companies and small businesses, terming it as one effective way of marketing. But are they doing it right?

There are various ways you can optimize the direct mail system to be more effective than ever. If you want to try it and get the best out of it, you can follow the below expert tips. [Read more…] about Experts Tips That Will Help Businesses Optimize Automated Direct Mail

What is marketing automation and how is it being used?

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Businesses and brands today are upping their marketing game, given the ever-growing GenZ population that devours creativity.

Quirky and relatable content remains the need of the hour to engage the readers and get the message across! Establishing a brand presence is vital, but marketing practices need a particular strategy to reach the right audience and generate leads.

In other words, these practices, such as brand building, add immense value and are required in the first place for methods like retargeting, email marketing, etc. [Read more…] about What is marketing automation and how is it being used?

The Future of Marketing Automation: Main Email Trends 2020

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By Iuliia Nesterenko

If you’re not involved in email marketing professionally, it may seem that this industry has stopped its progress long ago.

You open your inbox, open any email, and see the same picture: familiar layout, images, text, buttons.

Yes, the design and color palette differ; there are some new elements like CSS-animation or toggle switches. But in general, this is a good old email you received five years ago. Or is it? [Read more…] about The Future of Marketing Automation: Main Email Trends 2020

How Direct Mail Retargeting Can Work for Your Business

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When it comes to putting together a marketing campaign in the 21st century, it’s no surprise that companies tend to invest in digital.

After all, with over half of the world’s population using the Internet, it would be foolish not to work on reaching out to at least some of them.

We’ve talked about this in our article “Amazing Digital Ways to Market Your Company This Year”, which touches on the benefits of websites and starting a blog. [Read more…] about How Direct Mail Retargeting Can Work for Your Business

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