Robotics & Automation News

Market trends and business perspectives

marketing

How Robots Can Contribute to the Ecommerce Industry

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Robots may be able to assist in various ways in the ecommerce industry. Some of these roles include marketing, providing customer service, and even content generation.

With the advent of new technologies, many companies are using robots to make their businesses more efficient. These robots are used for various tasks on ecommerce websites like order fulfillment, inventory tracking, picking and more.

Examples of robots include virtual assistants, chatbots, machine learning systems, and robot sellers.

Virtual assistants are the main type of robot used in eCommerce – they aid users in accomplishing tasks by providing any requested information about products or services. [Read more…] about How Robots Can Contribute to the Ecommerce Industry

How to Market Your Business Properly

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Every business needs to market itself in order to survive in today’s competitive market.

Therefore, it’s important that you know the ins and outs of marketing your business, or else it won’t be able to compete with other similar companies.

This blog post will give you some helpful tips on how to get started with the right marketing plan for your company so that you can thrive! [Read more…] about How to Market Your Business Properly

Storage company McMurray Stern partners with Fanuc

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Mobile shelving and micro-fulfillment company McMurray Stern is partnering with industrial robot maker Fanuc among others to make automated warehousing more efficient.

For over 40 years, McMurray Stern has been an industry leader in the world of storage solutions. With an increase in online shopping due to the Covid-19 pandemic, McMurray Stern recognized a greater need for their expertise.

Shifting to automation, they have helped a mass number of companies, and have been able to improve their solutions in order to meet everyone’s needs. [Read more…] about Storage company McMurray Stern partners with Fanuc

Why video marketing strategy is crucial for your business

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Various socio-economic factors (big one hit in 2020) influence the way people want to have the content to be delivered to them.

Marketers learned that lately in order for their product to be more desired and conversions to be boosted videos must be widely implemented. Actually, videos became a valuable part of any smart marketing campaign. Some numbers provided by Wyzowl might prove the point.

87% of video marketers state that the traffic to their website increased.
89% of marketers love videos for their ability to improve ROI levels
84% of marketers generated more leads. [Read more…] about Why video marketing strategy is crucial for your business

5 Reasons to Use Modern Digital Displays in Your Marketing Efforts

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Today, shopping has taken a major shift, with consumers relying on digital information when selecting products and services to purchase. Business owners employ different marketing methods, including paid advertising, relationship and transactional marketing.

While developing a marketing strategy and plan, it is essential to identify your business goals, research your market, profile potential customers and competitors, and test your ideas.

With the technological advancements, shopping habits have rapidly evolved, with most people shifting to digital spaces due to the convenience and sophistication that comes with them. [Read more…] about 5 Reasons to Use Modern Digital Displays in Your Marketing Efforts

Automation and the Fashion Industry: A Quiet Revolution

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Many believe that we have recently entered the Fourth Industrial Revolution, which is characterized by new modes of design, production and marketing. Being one of the world’s largest and most innovative industries, fashion is at the center stage of this shake-up.

This is not surprising, since fashion is big business. In the UK, for example, the fashion industry is valued at £26 billion, making it the country’s biggest creative industry.

From algorithms that detect what we will be wearing next season to targeted pricing, here are just a few ways automation technology is transforming the fashion industry. [Read more…] about Automation and the Fashion Industry: A Quiet Revolution

5 Marketing Technology Trends Taking Over Advertising

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Technology in just about every industry is evolving at a rapid pace and that goes especially true for the marketing and advertising industry. The marketing industry alone is set to hit $389 billion in ad spend in 2021.

Below, we go over some of the major marketing tech trends that are heavily influencing the advertising industry, showing where the industry is currently and perhaps providing some insights into where the advertising industry is headed. [Read more…] about 5 Marketing Technology Trends Taking Over Advertising

Key industry organisations partner to develop global standards for autonomous vehicles

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The Autonomous Vehicle Computing Consortium, a global group of automotive and technology industry organisations, has agreed what is described as a “key liaison” with SAE International, the association of more than 200,000 engineers and related technical experts in the aerospace, automotive and commercial-vehicle industries.

The two organisations’ shared goal is to help expedite the development of autonomous and assisted driving solutions through shared technical references, recommendations, design benchmarks and marketing initiatives.

Jack Pokrzywa, ground vehicle standards director, SAE International, says: “For more than a century, SAE Standards have created the safe, reliable and consistent use and adoption of technologies to advance the mobility industry for the benefit of humanity. [Read more…] about Key industry organisations partner to develop global standards for autonomous vehicles

Device Fingerprinting Benefits for Business in 2021

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Device fingerprinting is a relatively new “cookie-less” activity capture method that tracks your device OS, screen dimensions, fonts, clock, browser version, and other info for marketing purposes.

Unlike cookies, fingerprinting data isn’t stored on users’ devices, which means that it cannot be deleted that simply.

Device fingerprinting looks quite controversial for many users, but is there actually anything to be aware of or is it the next-gen user activity tracking method with lots of benefits for business? [Read more…] about Device Fingerprinting Benefits for Business in 2021

How AI is Changing the Digital Marketplace

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It’s no secret that artificial intelligence (AI) is changing the world we live in. So much so that it impacts our daily lives in ways we may not even be aware of.

If you’ve interacted with anything digital, chances are you’ve interacted with AI. From webpages to ad campaigns, Google, social media, and more, AI is everywhere.

The shift towards online marketing has been driven by consumer interaction with the digital world. And with that, AI has blossomed as a way to help websites discover data helpful to refine the personalized customer experience. [Read more…] about How AI is Changing the Digital Marketplace

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