Robotics & Automation News

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marketing

The Impact of Automation on Digital Marketing: 5 Key Areas

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Automation has gained significant attention and importance in the realm of digital marketing, and rightfully so.

With the rise of technology and the increasing importance of data-driven decision-making, brands are turning to automation tools to streamline their marketing efforts and connect with customers in new and innovative ways.

In this article, we’ll explore the top five ways in which automation is transforming the digital marketing landscape and revolutionizing the way brands engage with their customers. [Read more…] about The Impact of Automation on Digital Marketing: 5 Key Areas

How to Automate the Mechanical Tasks in Your Company Better

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Most contemporary businesses can benefit from task automation. People have been automating processes since the water wheel, but we can achieve groundbreaking levels only with computer systems.

Task automation can help your business grow and compete with larger establishments. You will save money on routine manual labor and avoid human error simultaneously. [Read more…] about How to Automate the Mechanical Tasks in Your Company Better

Why Artificial Intelligence is Digital Marketing’s Future

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When it comes to business, marketing is the area where many experts widely predict that enormous change will occur due to artificial intelligence.

Moreover, beyond sales, studies have found this single function where the technology is likely to have the most impact financially.

What this means is that marketers who aren’t leveraging the power of AI are likely to miss out on all of the transformative advantages it offers. For this reason, it’s considered to be digital marketing’s future. [Read more…] about Why Artificial Intelligence is Digital Marketing’s Future

4 Ways Marketing Can Use Automated Systems for Better Success

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Autonomous systems and software rightfully enjoy more demand in various spheres, including marketing. In an era of digital growth, companies must adapt to new realities and follow their customers’ needs.

Often referred to as “marketing automation,” this software helps marketers achieve many key business goals, such as boosting website traffic, increasing conversion rates, and generating more leads. But let us dive into detail. [Read more…] about 4 Ways Marketing Can Use Automated Systems for Better Success

5 Free Software and Tools to Automate Your Retail Store

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You have been managing your retail store really well, as you are a jack of all trades. But, for how long? 

As your business will grow, you need to adopt automation to make profits in the long run. No matter if you just opened a retail store or you are an online B2C or B2B retailer, automating your tasks and processes can save you tons of hours, money and other resources.

Owners can use retail store automation tools to automate marketing, backend & frontend tasks, drop shipping, tax calculation, customer service, warehouse operations, and a lot more. [Read more…] about 5 Free Software and Tools to Automate Your Retail Store

7 Technology Marketing Challenges and Their Solutions

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The core marketing objectives for any technology company are creating awareness, building preference, establishing value, and driving efficient decisions and purchases.

B2B marketing efforts in the technology sector are competitive, and reaching the right audience is often challenging.

However, experts recommends that knowing how to connect with decision-makers about their business goals and challenges is crucial to the success of your technology marketing. [Read more…] about 7 Technology Marketing Challenges and Their Solutions

Jumpstart your commercial email marketing company: What are the steps to take?

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When a business wishes to expand its services, the most crucial tool to utilize is email marketing. It helps your business to take the right step towards the right direction.

Did you know that there are 4.8 billion people all over the globe that use email and this number is predicted to rise to 5.3 billion by the end of 2022?

As long as promotion and marketing of services and goods are concerned, email marketing companies are the ones that help all businesses. [Read more…] about Jumpstart your commercial email marketing company: What are the steps to take?

Why Businesses Need a Complete Marketing Toolkit

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What does it take to define and refine all of your marketing endeavors?

Today, digital marketing presents many challenges, including effective allocation of resources, sales lead management processes, campaign optimization, and ROI improvement.

It’s no secret that every brand is growth-oriented. That’s why marketers are always on the lookout for a tech solution or an all-in-one marketing platform that can help them achieve more with fewer resources. [Read more…] about Why Businesses Need a Complete Marketing Toolkit

Shortcut Robotics’ telepresence robot enters beta testing phase

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Shortcut Robotics, a Los Angeles-based startup, has begun beta testing its first telepresence robot.

The beta tests will be conducted in two phases in order to make updates in between each phase.

The robot operates as a driveable video call, giving users the ability to maneuver around a remote environment and interact naturally with the people there. [Read more…] about Shortcut Robotics’ telepresence robot enters beta testing phase

Automation and Integration: How to Optimize Your Business

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When it comes to optimizing a business, you might get the idea of company owners pushing their business endeavors to the absolute limits and focusing entirely on industry success.

However, while optimization offers standout success, it serves to streamline tasks and helps you work smarter, rather than having to work hard for every little thing.

The secret to an excellent company is how you tackle the concepts of automation and integration. How well you’re able to take advantage of modern tech can result in breakout success for your business, though it can be a bit confusing when trying to figure out the ropes. [Read more…] about Automation and Integration: How to Optimize Your Business