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Microtargeting in Social Media Marketing Explained by Huta Digital

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Today businesses face an overwhelming challenge: how to effectively connect with their target audience in a way that maximizes engagement and conversion.

Enter microtargeting, a game-changing strategy that enables brands to deliver highly personalized messages to niche segments of their audience.

Here, Huta Digital explains that understanding and applying microtargeting can significantly boost the impact of marketing campaigns. Let’s learn how businesses can create resonant and precise communication tailored to individual preferences. [Read more…] about Microtargeting in Social Media Marketing Explained by Huta Digital

Mastering Facebook Ads: How to Create Multiple Effective Versions of the Same Ad

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Facebook advertising is a powerful tool for reaching your target audience, driving engagement and achieving your marketing goals.

However Facebook’s algorithm also limits the frequency and duration that the same ad is shown to the same user, typically no more than 2-3 hours.

Another challenge is simple ad fatigue – when users see the same ad too many times, they become bored, annoyed or even blind to it, leading to decreased performance and wasted spend. [Read more…] about Mastering Facebook Ads: How to Create Multiple Effective Versions of the Same Ad

How to start selling your products online?

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If you are looking to start selling your products online, there are several steps you can take to ensure your success.

First, it is important to find a niche or competitive angle that sets you apart from other online sellers. You should establish your target audience and decide which products you want to sell.

Once you have identified your target audience, you can create an online store or use an established e-commerce platform like Amazon, eBay, or Shopify to sell your products. [Read more…] about How to start selling your products online?

MIT demonstrates reprogrammable materials that ‘selectively self-assemble’

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By Rachel Gordon, MIT CSAIL

While automated manufacturing is ubiquitous today, it was once a nascent field birthed by inventors such as Oliver Evans, who is credited with creating the first fully automated industrial process, in a flour mill he built and gradually automated in the late 1700s.

The processes for creating automated structures or machines are still very top-down, requiring humans, factories, or robots to do the assembling and making.

However, the way nature does assembly is ubiquitously bottom-up; animals and plants are self-assembled at a cellular level, relying on proteins to self-fold into target geometries that encode all the different functions that keep us ticking. [Read more…] about MIT demonstrates reprogrammable materials that ‘selectively self-assemble’

How is AI Revolutionizing the World of Pest Control?

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AI is one of the top new technologies in the pest control industry, as published in the report, Artificial Intelligence and IoT-Based Technologies for Sustainable Farming and Smart Agriculture.

Currently, the agricultural sector is facing big challenges owing to changes in the global climate. Increased precipitations, droughts, global warming, and extreme weather events have endangered traditional production and caused outbreaks of pests where they once were unproblematic.

As seeds, plants, and soils are exchanged internationally, pests are proliferating in many parts of the world and causing problems like pesticide resistance, secondary outbreaks, and a reduction in host plants’ resistance. [Read more…] about How is AI Revolutionizing the World of Pest Control?

Fully automatic picking of unknown products from bulk material

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The goal: fully automated small parts picking.

In intralogistics, there has been a lot of hype about robots for some years now, whether in trade journals or at fairs.

Most of them are classic six-axis articulated robots that are looking for their way out of a production environment and into logistics.

The main driver here is the labour shortage, the big challenge not a technical component like the robot or the gripper, but the design of an overall economic process. [Read more…] about Fully automatic picking of unknown products from bulk material

Symbio Robotics unveils software update to ‘further modernize manufacturing assembly’

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Symbio Robotics, the provider of a platform that enables AI-powered automation solutions, launched SymbioDCS 2.0, which the company describes as “a major update” to the company’s flagship middleware and python programming framework.

With a streamlined automation solution development and deployment process, the updated platform contains a series of breakthrough features to support accelerated electric vehicle timelines and emissions-reduction goals by automakers through real-time robot-controlled apps such as insertion, fastening, and moving lines.

Max Reynolds, Symbio CEO and co-founder, says: “The demand for Symbio’s technology continues to increase as mounting pressure on automotive companies to change their factory footprint and increase production of EVs grows. The recent Ford and GM announcements to put billions into EV-focused factories is hard evidence of this. [Read more…] about Symbio Robotics unveils software update to ‘further modernize manufacturing assembly’

What Happens When Cybercriminals Target Industrial Robots?

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Historically, robots were just dumb pieces of programmable machinery that did the same task over and over again. They had virtually no ability to sense their environment. And they certainly couldn’t make decisions for themselves.

With the advent of machine learning and smart systems, that’s all changing. Now designers are imbuing their mechanical appendages with all manner of intelligence. And it’s only getting better.

For economists, these trends are extremely exciting. We could be looking at a future where robots do the vast majority of manual jobs, freeing up labour for other tasks, boosting productivity like nothing else in human history. [Read more…] about What Happens When Cybercriminals Target Industrial Robots?

VW electric vehicle sales increase more than 400 percent

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Volkswagen’s electric vehicle sales have increased more than 400 percent over the past year, according to the German auto giant’s latest figures.

The Volkswagen Group says its “e-offensive is gaining traction”. Deliveries of electric models in the EU including the UK, Norway and Iceland increased “more than fourfold in the year now ended to a total of 315,400 electric vehicles (2019: 72,600)”.

The proportion of battery electric vehicles (BEVs) and plug-in-hybrids (PHEVs) in the total deliveries rose to 9.7 percent (2019: 1.7 percent). [Read more…] about VW electric vehicle sales increase more than 400 percent

Why Do Some Businesses Fail in Today’s Market?

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If you ask just about anyone on the street corner, they could tell you a few reasons why businesses fail. Usually, someone would say that a business fails because they run out of money. While this is very true, there are many more problems than that.

I have come up with a few reasons why some businesses are failing, and how they can get back on track. It is one thing to know why a business is failing, but it is a totally different animal to actually come up with a plan to succeed. [Read more…] about Why Do Some Businesses Fail in Today’s Market?