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Microtargeting in Social Media Marketing Explained by Huta Digital

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Today businesses face an overwhelming challenge: how to effectively connect with their target audience in a way that maximizes engagement and conversion.

Enter microtargeting, a game-changing strategy that enables brands to deliver highly personalized messages to niche segments of their audience.

Here, Huta Digital explains that understanding and applying microtargeting can significantly boost the impact of marketing campaigns. Let’s learn how businesses can create resonant and precise communication tailored to individual preferences. [Read more…] about Microtargeting in Social Media Marketing Explained by Huta Digital

Bota Systems opens demo center at Heidenhain facility

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Bota Systems, a developer of multi-axis force-torque sensors, has opened its own Customer Experience Center at Heidenhain’s Connect Manufacturing Innovation Hub in Fremont, California.

The new center will showcase Bota Systems’ complete portfolio of force-torque sensors alongside a Mecademic robot demonstrating cutting-edge applications.

Visitors will experience firsthand how these sensors can optimize robotic performance in a range of industrial settings. [Read more…] about Bota Systems opens demo center at Heidenhain facility

InOrbit brings RobOps to advanced robot simulations powered by Nvidia

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InOrbit, provider of cloud-based robot operations (RobOps) software, is collaborating with Nvidia to “blend reality and simulation in robot deployments”.

This work takes the recently launched InOrbit missions to a new level, enabling end users such as logistics providers to define missions once, execute them in both simulated and real environments, and analyze the results through a single pane of glass, bridging the gap between cutting-edge AI-powered robotics technology and real-world applications at scale.

InOrbit leverages the Nvidia Isaac Sim extensible robotics simulator powered by Nvidia Omniverse to model complex environments and robot behaviors that closely match the real world. [Read more…] about InOrbit brings RobOps to advanced robot simulations powered by Nvidia

Top 3 Examples of Blockchain in Healthcare

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Blockchain, the most famous example of distributed ledger technology, offers greater efficiency, security, and transparency. These attributes give it the potential to reshape the way industries conduct their operations. One primary instance of an industry prominently embracing blockchain is the healthcare sector.

Blockchain has already transformed healthcare despite being a recent development. Researchers worldwide have adopted this technology to offer solutions to issues that affect both providers and patients. So far, they’ve been widely successful, and the significance of blockchain in everyday healthcare operations is already evident.

In this article, we’ll discuss the top examples of blockchain playing a role in healthcare. You’ll also find out some of the most popular healthcare crypto coins to invest in and learn how you can trade them today. Let’s begin! [Read more…] about Top 3 Examples of Blockchain in Healthcare

Mattamy Homes to add new routes to Beep autonomous shuttle network at 8,300-acre, master-planned residential development

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Mattamy Homes, one of the largest privately owned homebuilders in North America, and Beep, an autonomous mobility solutions provider, say they are continuing their “commitment to smart and sustainable growth through advanced autonomous services connecting current and future key destinations” within Tradition, a master-planned community with more than 2,500 homes built on 8,300 acres of land on the Florida coast. 

As Mattamy Homes looks to add more than 1,000 new homes in 2023, Tradition’s autonomous shuttle network now connects a 55+ active adult community to the city’s main retail area with a new route.

The program, called TIM (Tradition in Motion), will now feature three routes connecting additional residential communities to the center of Tradition Square and surrounding shops and restaurants. [Read more…] about Mattamy Homes to add new routes to Beep autonomous shuttle network at 8,300-acre, master-planned residential development

Africa Automation Technology Fair: Inspiring enterprise for the future

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Technology is always evolving to improve modern life. The latest in artificial intelligence (AI), technology-based tactics, automation and cybersecurity are essential to master, particularly for those working in these sectors, and there is always something new to discover.

Just last month, South Africa introduced the first formally recognised Robotic Process Automation qualification in the EMEA region, opening new opportunities in education.

Technology shapes so many facets of life and is likely to create an unimaginable and exciting future. What is crucial now however, is to use advancements to solve problems wherever possible. [Read more…] about Africa Automation Technology Fair: Inspiring enterprise for the future

Outrider equips autonomous trucks with deep-learning driven robotic arms

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Outrider, the startup developing autonomous yard operations for logistics hubs, has releaseed TrailerConnect – a patented technology that robotically attaches the needed brake and electric lines from yard trucks to any of the over 10 million trailers and chassis circulating globally.

A deep-learning based technology, TrailerConnect is now available as part of the Outrider System, which automates distribution yards for large, logistics-dependent enterprises.

In distribution yards around the globe, yard trucks transition semi-trailers from dock doors to parking spots to public roads. To move these trailers, truck drivers connect pressurized brake lines to semi-trailers to release the parking brake and move the trailers around the yard – a hazardous manual task that requires the driver to get in and out of the cab constantly. [Read more…] about Outrider equips autonomous trucks with deep-learning driven robotic arms

InOrbit launches developer edition and expands robot orchestration capabilities

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InOrbit, a provider of cloud-based robot operations software, has launched a developer edition and expanded the InOrbit Connect program to a growing set of robots.

This allows companies deploying robots – whether they are robot developers, systems integrators, or end users – to build advanced solutions on top of InOrbit’s comprehensive platform.

The newly announced support for interoperability standards and collaboration with leading robot developers expands the InOrbit Connect program, allowing end users in logistics and other industries to easily integrate robots from multiple vendors into their operations. [Read more…] about InOrbit launches developer edition and expands robot orchestration capabilities

Medical Microinstruments introduces even smaller robotic instruments for complex ‘supermicrosurgery’

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Medical Microinstruments, a robotics company developing devices for microsurgery, has launched its new Supermicro NanoWrist instruments for use with the Symani Surgical System, developed specifically to address the challenges of microsurgery.

The new supermicro needle holder and dilator were recently used in clinical procedures in Zürich, Florence, and Salzburg, with successful patient outcomes.

Simon Enzinger, MD, DDS, surgeon at the Department of Oral and Maxillofacial Surgery at the University Hospital Salzburg, used the new instruments on a procedure called a partial glossectomy, where he raised a lateral arm free flap to replace a large section of a patient’s tongue which required removal due to cancer. [Read more…] about Medical Microinstruments introduces even smaller robotic instruments for complex ‘supermicrosurgery’

InOrbit to support MassRobotics AMR Interoperability Standard

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InOrbit, a provider of a cloud-based robot operations platform, says its technology is now fully compatible with robots that implement the recently announced MassRobotics AMR Interoperability Standard.

The standard for autonomous mobile robots was developed recently by business accelerator MassRobotics and is helping robotics companies become standard-compliant.

The standard allows autonomous vehicles of different types to share information about their robots speed, location, direction, health, tasking and availability and other performance characteristics. [Read more…] about InOrbit to support MassRobotics AMR Interoperability Standard