AI is one of the top new technologies in the pest control industry, as published in the report, Artificial Intelligence and IoT-Based Technologies for Sustainable Farming and Smart Agriculture.
Currently, the agricultural sector is facing big challenges owing to changes in the global climate. Increased precipitations, droughts, global warming, and extreme weather events have endangered traditional production and caused outbreaks of pests where they once were unproblematic.
As seeds, plants, and soils are exchanged internationally, pests are proliferating in many parts of the world and causing problems like pesticide resistance, secondary outbreaks, and a reduction in host plants’ resistance.
It is evident that in this current state of the world, new technologies like AI can play a vital role in overcoming these major obstacles.
AI in Agriculture
Companies like Agrosmart are offering unique AI solutions to the agricultural world. This firm uses AI to identify and count insects caught in smartly distributed pheromone traps, which contain sensors. These sensors transfer data to the Internet, so that specialists can identify and count insects.
The findings can then be delivered to individual farmers via smartphone, so they can determine which (if any) chemicals need to be used to save their crops.
AI in Pest Identification
Some companies have developed smartphone apps that help technicians identify specific bugs. Agricultural, home, and vehicle fumigators seeking to end pests safely always select the least toxic chemical possible that will do the job effectively.
Homes and smaller spaces such as cars are inhabited by human beings, some of which (for instance, children and elderly passengers or residents) can be vulnerable to specific chemical components.
However, new pests that are brought over from other destinations may be difficult to identify, thus making it challenging to correctly choose the safest, most effective remedy. New apps enable fumigators to take a picture of any bug and to rely on artificial intelligence to identify it correctly and to suggest the appropriate remedy.
AI and Marketing for Pest Control Companies
Reaching target customers can be difficult for pest control companies owing to the high level of competition. AI can help companies stand out for their innovation in numerous ways. For instance, it can be used to deliver personalized messages to clients at appropriate points in the consumer life cycle.
It can also help pest control companies identify customers who can be at risk – for instance, if a new pest has infested a local population or area where agricultural land can be found.
Finally, AI can be used to help companies decide the most effective means of advertising – since machine learning can help identify the right channels and optimal times to advertise services. It can also be used to target ads to potential clients based on their location, buyer intent, purchase history, and more.
AI is completely reframing the pest control game. It is aiding farmers to identify and deal with pests that threaten the integrity of their crops. New apps, meanwhile, are enabling users to instantly identify and deal with pests appropriately.
Finally, AI is being used as part of cutting-edge marketing strategies that reach target clients more effectively.
Main image by Possessed Photography on Unsplash
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