Facebook advertising is a powerful tool for reaching your target audience, driving engagement and achieving your marketing goals.
However Facebook’s algorithm also limits the frequency and duration that the same ad is shown to the same user, typically no more than 2-3 hours.
Another challenge is simple ad fatigue – when users see the same ad too many times, they become bored, annoyed or even blind to it, leading to decreased performance and wasted spend. [Read more…] about Mastering Facebook Ads: How to Create Multiple Effective Versions of the Same Ad