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How to Use Email Marketing to Grow Your Business: A Step-by-Step Guide

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In today’s digital marketplace, email marketing stands out as a pivotal strategy for business growth. Its unique blend of accessibility, affordability, and direct reach offers unmatched potential for establishing and nurturing customer relationships.

With billions of emails sent daily, carving out a distinct space for your business in a customer’s inbox can transform passive observers into active participants in your business narrative.

This step-by-step guide delves into the intricacies of harnessing the power of email marketing to expand your audience, enhance engagement, and ultimately, drive your business’s growth. [Read more…] about How to Use Email Marketing to Grow Your Business: A Step-by-Step Guide

With Human Controls Abolished, Only a Few Hurdles Remain in Making Automation Legally Secure

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One of the greatest barriers to the true stress testing of automated devices is the need for human control.

According to Reuters, however, US regulators have now eliminated the need for human control in automated devices, such as cars, paving the way for significant future developments.

But the removal of human control does not remove total legal liability, and there are a few legal hurdles yet left that will need to be addressed before automation innovation can start to progress quickly. [Read more…] about With Human Controls Abolished, Only a Few Hurdles Remain in Making Automation Legally Secure

How to Reduce Any and All Dangerous Driving Habits and Stay Safe

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Since our adolescence, we have been told the rules and regulations for safe driving. However, for some reason, people continue to test the boundaries.

Whether it is due to laziness, recklessness, or perhaps stress and irritation, dangerous driving habits are really not worth the risk.

That is why it’s important to pay attention to your actions so that you can realize that the habits that you believe are harmless can be detrimental. On that note, here are simple ways to reduce your dangerous driving habits and stay safe. [Read more…] about How to Reduce Any and All Dangerous Driving Habits and Stay Safe

The Self-Driving Future

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As we put more and more emphasis on AI and automation, in the near future we can expect to see the growth in self-driving cars to incline exponentially.

While there is a lot of skepticism as well as the general questioning of this growing trend of being a healthy one for society as a whole, self-driving automated vehicles do have a variety of advantages that they can offer to the world.

Unfortunately, not many people realize this and choose to overlook these benefits in favor of a more dour and depressing outlook on the future. However, these benefits do exist and they can help us in many ways. [Read more…] about The Self-Driving Future

SICK guide book: 6 Steps to a Safe Machine

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SICK Sensor Intelligence, one of the world’s largest manufacturers of sensor systems for industrial applications, is making available a comprehensive guide of machine safety.

Weighing in at almost 200 pages, 6 Steps to a Safe Machine goes through all the details of providing a safe working environment for employees.

Starting with laws and standards, the guide goes through risk assessment and safe design, and ends with subjects such as machine validation and deployment. [Read more…] about SICK guide book: 6 Steps to a Safe Machine

Public policy group calls for updating of laws to enable driverless truck platooning

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A US public policy organization called the Competitive Enterprise Institute is urging states to update their laws to enable driverless truck platooning.

The CEO says the measures would offers safety, economic, and environmental benefits.

New automated vehicle technology will help freight truck companies transport consumer goods in a more fuel-efficient way, reducing transportation costs and emissions and boosting highway safety thanks to always-on automatic emergency braking. [Read more…] about Public policy group calls for updating of laws to enable driverless truck platooning

Teamsters union tackles self-driving trucks issue, calls for comprehensive federal rules on autonomous vehicles

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The Teamsters Union is calling for any federal legislation regarding self-driving technology to take into account public safety and the millions of working Americans employed in transportation and related industries.

At a public hearing on Capitol Hill this week, House lawmakers discussed 14 pieces of draft legislation on self-driving vehicles. The bills could be combined into a final package for introduction in the 115th Congress.

The Teamsters Union has been closely monitoring all aspects of the technology, urging lawmakers to prioritize safety and transparency in rules concerning the testing phase of self-driving vehicles.  [Read more…] about Teamsters union tackles self-driving trucks issue, calls for comprehensive federal rules on autonomous vehicles

Driverless cars set to take to the roads much faster than anticipated as Colorado passes first law regulating the technology

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Picture of driverless car with “passenger” in driving seat… courtesy of Volvo

The sheer speed with which driverless cars have gone from a fanciful notion to soon-to-be real-world, mainstream standard technology might be bewildering to some and slightly worrying to others. 

But for proponents and supporters of the technology – of which there are many, both inside the industry as well as in society at large – the driverless car was always clearly on the horizon, and it’s imminent arrival is not a moment too soon.

Colorado has become the latest state to pass a law which allows the development of autonomous cars as long as the developers observe existing laws of the road.  [Read more…] about Driverless cars set to take to the roads much faster than anticipated as Colorado passes first law regulating the technology