Introduction: The ‘Build It and They Will Come’ Myth
In the bustling digital metropolis of today’s legal landscape, simply having a website is like setting up a shingle in a ghost town. You might have the fanciest signpost and the most polished oak door, but without a steady stream of foot traffic, your efforts are futile.
Many law firms fall prey to the “build it and they will come” myth, investing in a website only to watch it languish in the vast expanse of the internet, a virtual storefront gathering dust.
This is the “legal black hole” – a website that exists but fails to attract clients or generate leads. It sits there, a static online presence, lost in the cacophony of competing voices and flashing banners. [Read more…] about Escape the Legal Black Hole: How to Craft a Digital Marketing Strategy That Actually Gets Clients