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The Silent Signal Crisis: How AI in E-commerce is Only as Smart as the Data it Misses

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AI isn’t Magic – it’s Math

Artificial Intelligence is everywhere in e-commerce. From algorithmic pricing to chatbot engagement and personalized recommendations, AI systems are shaping customer experience like never before.

But there’s a growing paradox: the smarter our systems get, the more invisible their flaws become. At the center of this issue is something few talk about but everyone suffers from – data incompleteness.

This isn’t about lacking more data. It’s about missing the right data.

In 2025, e-commerce AI systems are often built on flawed assumptions because 20% to 40% of behavioral data is lost before it even reaches the AI layer. This is the silent signal crisis. [Read more…] about The Silent Signal Crisis: How AI in E-commerce is Only as Smart as the Data it Misses

5 Ways Marketers Are Using AI to Automate Boring Research Tasks

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Let’s be honest: when I first started in marketing, I thought I’d spend my days dreaming up clever campaigns and analyzing big wins. Instead, I found myself knee-deep in spreadsheets, copy-pasting competitor prices, and sorting through endless customer comments.

Turns out, I’m not alone – recent stats show the average marketer spends up to 6 hours a day on routine research tasks like tracking competitors, compiling feedback, and building lead lists. That’s a lot of time not spent on the creative, strategic work we actually signed up for.

But here’s the good news: AI tools for marketing teams are flipping the script. With 75 percent of marketers now using AI to cut down on manual tasks, and 88 percent relying on AI in their day-to-day roles, it’s clear that AI marketing automation isn’t just a trend – it’s the new normal. [Read more…] about 5 Ways Marketers Are Using AI to Automate Boring Research Tasks

4 Technology Upgrades That Can Scale Up Your Manufacturing Business In 2020

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There’s no doubt that technology plays a vital role in the world we live in, and the impact it makes on the evolution of the manufacturing industry is no exception. Once seen as the blue-collar industry, things have instantly changed in manufacturing due to technological advancements.

In addition to making it more interesting in terms of innovation, technology has demonstrated more efficient and quicker ways of operating, making it vital for the whole manufacturing process of countless industries.

Nowadays, the opportunities and challenges that new and upgraded technologies provide are a big part of the day-to-day operations of nearly all manufacturers around the world. [Read more…] about 4 Technology Upgrades That Can Scale Up Your Manufacturing Business In 2020