Let’s be honest: when I first started in marketing, I thought I’d spend my days dreaming up clever campaigns and analyzing big wins. Instead, I found myself knee-deep in spreadsheets, copy-pasting competitor prices, and sorting through endless customer comments.
Turns out, I’m not alone – recent stats show the average marketer spends up to 6 hours a day on routine research tasks like tracking competitors, compiling feedback, and building lead lists. That’s a lot of time not spent on the creative, strategic work we actually signed up for.
But here’s the good news: AI tools for marketing teams are flipping the script. With 75 percent of marketers now using AI to cut down on manual tasks, and 88 percent relying on AI in their day-to-day roles, it’s clear that AI marketing automation isn’t just a trend – it’s the new normal. [Read more…] about 5 Ways Marketers Are Using AI to Automate Boring Research Tasks