Market trends and business perspectives
Farm machinery manufacturer John Deere has formed a joint venture with GUSS Automation, based in Kingsburg, California.
GUSS (Global Unmanned Spray System) is a pioneer in semi-autonomous orchard and vineyard sprayers.
High-value crops, such as orchards and vineyards, generate significantly higher value per acre than grains or oilseeds. [Read more…] about John Deere forms joint venture with GUSS Automation
Deere & Company, the world’s largest manufacturer of agricultural and forestry vehicles, is expanding its US footprint and technology operations with a new office in Austin, Texas.
Deere says the new location enables it to further strengthen its technology capabilities and attract talent interested in solving some of the world’s most pressing challenges – including feeding a growing population.
Jahmy Hindman, Chief Technology Officer at John Deere, says: “Austin is a growing destination for some of the brightest minds in technology. Opening this office was a strategic decision from both a talent and collaboration perspective, particularly in software and data analytics. [Read more…] about John Deere opens new ‘automation and autonomy’ innovation hub in Austin, Texas
John Deere is, by most accounts, the world’s largest manufacturer of agricultural machinery – tractors, combine harvesters and so on. According to figures published by Statista, the 185-year-old American giant generated revenues of almost $32 billion in 2020.
The next three companies on the list are, in order, Kubota ($15 billion), CNH Industrial ($11 billion), and AGCO ($9 billion). So Deere is clearly in the lead now, but one of those three companies – CNH Industrial – may be in a good position to grow its market share going forward because it launched a quite striking looking autonomous tractor a couple of years ago.
While CNH’s machine may look too futuristic for most farms, possibly leading people to believe it won’t take off any time soon, John Deere has nonetheless responded to the whole autonomous trend by launching its own driverless tractor (pictured below), which was showcased at the recent CES event. [Read more…] about The autonomous future of industrial vehicles: Interview with John Deere business manager Jesse Haecker
John Deere has revealed a fully autonomous tractor at this year’s Consumer Electronics Show, the world’s largest electronics trade show, currently taking place in Las Vegas, USA.
The agriculture technology giant says its driverless tractor is ready for large-scale production.
The machine combines Deere’s 8R Tractor, TruSet-enabled chisel plow, GPS guidance system, and new advanced technologies. The autonomous tractor will be available to farmers later this year. [Read more…] about John Deere reveals fully autonomous tractor at CES
Deere & Company has signed a definitive agreement to acquire Bear Flag Robotics for $250 million.
Founded in 2017, the Silicon Valley-based startup develops autonomous driving technology compatible with existing machines – essentially, it retrofits existing tractors with patented artificial intelligence technology.
Deere says the deal “accelerates the development and delivery of automation and autonomy on the farm” and supports the company’s long-term strategy to create smarter machines with advanced technology to support individual customer needs. [Read more…] about John Deere acquires Bear Flag Robotics for $250 million
John Deere is leveraging Intel’s artificial intelligence technology to help solve a costly, age-old problem in the manufacturing welding process.
Deere is piloting a solution that uses computer vision to automatically spot common defects in the automated welding process in its manufacturing facilities.
Andy Benko, quality director, John Deere construction and forestry division, says: “Welding is a complicated process. This AI solution has the potential to help us produce our high-quality machines more efficiently than before. [Read more…] about John Deere pilots new robotic welding solution
Sales of US-manufactured cotton-harvesting machinery to China have increased by 4,000 percent, according to a report on the South China Morning Post website.
The news outlet says its own analysis shows that the increase in April of this year was “more than 4,000 percent” when compared with the same month last year.
The main reason for the dramatic increases, says the SCMP, is the possible threat of US sanctions against China which might make it impossible to import hi-tech goods. [Read more…] about Sales of US cotton-harvesting machinery to China increase by 4,000 percent
John Deere, probably the largest manufacturer of agricultural machinery in the world, has been showcasing a new autonomous tractor and other new technology at the ongoing Agritechnica event.
In a new exhibition concept at this year’s Agritechnica, Deere is demonstrating its leading position in precision agriculture in the Future Technology Zone.
Nine different product developments and research projects in the fields of electrification, autonomy through automation and artificial intelligence show how agriculture could work even more sustainably and productively in the future. [Read more…] about John Deere showcases autonomous electric tractor and other new tech
Wentworth Club and John Deere have agreed a new, exclusive partnership for the supply of golf course maintenance equipment to the world famous West, East and Edinburgh Championship Courses at Virginia Water in Surrey, from spring 2019.
The deal includes automated and autonomous vehicles and equipment.
Wentworth Club has been the host venue since 1984 for the PGA Championship tournament, which is regarded as the flagship event on the European Tour. [Read more…] about John Deere in exclusive partnership with Wentworth Club to supply golf course maintenance equipment
John Deere has announced updates for Model Year 2020 S700 Series Combines, which include upgrades to improve automation, data management and residue placement.
Combine Advisor and HarvestSmart have been updated to further automate these machines.
Combine Advisor uses ActiveVision cameras and sensors to identify changes in crop conditions and automatically adjust the combine to maintain the operator’s settings for optimal performance in varying conditions.
[Read more…] about John Deere adds more automation to combine harvester range
