Lead generation is one of the most important elements for every business to drive targeted audiences to your website and increase lead flow. But another element that is as important as Lead generation is Demand Generation.
As observed by CMO of Kennected Stephen Twomey and other experts, people often use lead generation and demand generation interchangeably.
But this confusion can negatively influence the lead flow. Therefore, it is crucial to understand the difference between both terms to generate more leads at a lower cost per lead (CPL), thus helping to generate more revenue. So, what exactly is demand generation? [Read more…] about CMO of Kennected Stephen Twomey Talks Demand Generation