AI isn’t Magic – it’s Math
Artificial Intelligence is everywhere in e-commerce. From algorithmic pricing to chatbot engagement and personalized recommendations, AI systems are shaping customer experience like never before.
But there’s a growing paradox: the smarter our systems get, the more invisible their flaws become. At the center of this issue is something few talk about but everyone suffers from – data incompleteness.
This isn’t about lacking more data. It’s about missing the right data.
In 2025, e-commerce AI systems are often built on flawed assumptions because 20% to 40% of behavioral data is lost before it even reaches the AI layer. This is the silent signal crisis. [Read more…] about The Silent Signal Crisis: How AI in E-commerce is Only as Smart as the Data it Misses