The news that General Motors has decided to fold Cruise into its overall business should send shock waves through the industry. If Cruise can’t do it, with all its money and giant parent’s backing, who can?
Cruise is a relatively new startup which had huge optimism around it because several billion dollars were invested into it and a lot of people still believe autonomous cars are the future of global road traffic.
But after burning through $10 billion and only generating $500 million in revenue, Cruise seems to have lost its parent company’s confidence and has now been absorbed into the historic automotive giant, with its technology being repackaged into GM production cars as, essentially, an advanced driver assistance system called “Super Cruise”. [Read more…] about Opinion: Will autonomous cars ever gain regulatory approval to operate freely on public roads?