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What is marketing automation and how is it being used?

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Businesses and brands today are upping their marketing game, given the ever-growing GenZ population that devours creativity.

Quirky and relatable content remains the need of the hour to engage the readers and get the message across! Establishing a brand presence is vital, but marketing practices need a particular strategy to reach the right audience and generate leads.

In other words, these practices, such as brand building, add immense value and are required in the first place for methods like retargeting, email marketing, etc. [Read more…] about What is marketing automation and how is it being used?

Driving your digital transformation

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The latest digital manufacturing trends are aimed at connecting physical and virtual factory environments to boost productivity, efficiency and profitability.

To successfully bridge these two worlds, businesses need to combine a number of cutting-edge technologies on the road to digital transformation.

Jeremy Shinton, Edge Computing Product Manager at Mitsubishi Electric, looks at how to implement a winning digital strategy using the right technologies. [Read more…] about Driving your digital transformation

Electronic assemblies without PCBs through laser direct structuring

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Laser direct structuring (LDS) is a special success story. For almost 20 years, it has been possible to apply electronic conductor paths directly onto plastic parts during series production. 

LDS enables electronic assemblies to be made in flexible geometric shapes. Smart phones, hearing aids and smart watches are becoming smaller and more powerful thanks to this process.

LDS enables the production of electronic assemblies with flexible geometric shapes. This process enables electronic products (such as smart phones, sensors or medical devices) to become even smaller and more powerful. Automated manufacturing processes also make this process more economically attractive. [Read more…] about Electronic assemblies without PCBs through laser direct structuring

US military selects Parrot as new supplier of drones

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Parrot, a drone manufacturer, has been selected to take part in the Blue Small Unmanned Aircraft Systems (sUAS) programme by the US Army and the Defense Innovation Unit (DIU).

The DIU is a Department of Defense organisation that accelerates commercial technology for national defense.

The Blue sUAS programme is a spin-off of the Short-Range Reconnaissance (SRR) programme launched by the Army and DIU in April 2019. [Read more…] about US military selects Parrot as new supplier of drones

How To Banish Pet Hair In Your Home Using A Robotic Vacuum

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Using robotic vacuums is one of the most effective ways to banish pet hair. In a few easy steps, you can even prevent it from coming back. Find out how on this article.

Robotic Vacuum: An Effective Pet Hair Removal Solution

Having a pet in our home can fill it with love instantly. But because cats and dogs regularly shed the entire year, they’ll also fill the rooms in your house with their hair.

Any pet owner knows that pet hair gets everywhere, from your comfortable sofa and floor you just swept to your favorite black sweater. It also accumulates on the fibers of your carpet and in every nook and cranny in the house. [Read more…] about How To Banish Pet Hair In Your Home Using A Robotic Vacuum

‘Trillions of billions’ of alien robots near Earth and about to invade

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A staggering “trillions of billions” of alien robots could be about to invade Earth, according to a credible and down-to-earth astrophysicist.

And because they are likely to be self-replicating alien robots, they could overwhelm our planet with some unimaginable numbers.

This terrifying prospect is being reported by Fox News, which quotes Zaza Osmanov, of Georgia’s University of Tbilisi. [Read more…] about ‘Trillions of billions’ of alien robots near Earth and about to invade

SnakeClamp Products launches Flexwire

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Flexwire, an innovative waterproof solid-core flexible mounting arm alternative to flexible gooseneck tubing

SnakeClamp’s new custom-length Flexwire product is a durable, waterproof flexible mounting and positioning arm alternative to flexible gooseneck tubes.

It is ideal for mounting objects in harsh or outdoor environments where a flexible positioning arm is required.

SnakeClamp Products of Christiansburg, Virginia has developed Flexwire, an innovative waterproof solid-core flexible mounting arm alternative to flexible gooseneck tubing. [Read more…] about SnakeClamp Products launches Flexwire

Christie’s auction house and Hyundai host art and artificial intelligence exhibition

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Prestigious auction house Christie’s recently hosted an art exhibition with a difference – the subject of this one was the impact of artificial intelligence on all aspects of the art world.

The 2019 Art+Tech Summit: The AI Revolution brought together thought leaders, industry experts, and artists for a series of lectures and panel discussions.

Produced in conjunction with Christie’s Education and presented by Hyundai, the summit facilitated lively conversation on emerging trends and predictions facing the future of our business and provided a platform for feedback and cultivating new ideas. [Read more…] about Christie’s auction house and Hyundai host art and artificial intelligence exhibition

Fanuc showcases ‘Zero Down Time’ IIoT solution

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Fanuc America demonstrated its Zero Down Time (ZDT) Industrial IoT solution at Automate 2019 .

The company’s augmented reality (AR) experience featured manufacturing situations where ZDT could help. The experience included six common manufacturing challenges printed on two graphic display panels that simulated manufacturing facilities.  

ZDT’s predictive analytics have already saved millions of dollars by preventing unexpected down time in the automotive industry, says the company.

In addition to reducing unexpected down time, ZDT allows users to maximise production throughput, optimise maintenance costs, increase the life of their robots, and access data from anywhere via the ZDT web portal.

Since its introduction in 2015, ZDT analytics have successfully identified potential equipment issues, and notified customers to take corrective actions and avoid unexpected down time in over 600 cases, saving companies more than $75 million, adds the company.

“The value of ZDT applies to every manufacturer,” said Joe Gazzarato, director of engineering, ZDT Product Development, Fanuc America. 

“No matter what industry you’re in, the prospect of maintaining consistent production uptime and reducing costs equates to a competitive advantage – which is what ZDT offers our customers.”

 

AutoStore announces newest distribution partner, Kuecker Logistics Group

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AutoStore has announced a partnership with Kuecker Logistics Group (KLG), located in Belton, MO, USA. KLG provides material handling solutions across North America.

It has experience in a diverse range of markets including solutions for e-commerce fulfilment, retail, wholesale, protein, cold chain, convenience store, pharmaceutical, 3PL and food/beverage distribution.

KLG provides solutions in supply chain management, industrial automation and robotics, life cycle services and more. It designs and builds systems to increase throughput and storage capacities while reducing labour and facility costs.

[Read more…] about AutoStore announces newest distribution partner, Kuecker Logistics Group