Choosing a link building services provider is one of the higher-stakes vendor decisions an SEO team makes. A bad partner can generate hundreds of links that do nothing – or worse, attract a Google manual action that takes months to recover from. A good one builds domain authority that compounds.
The problem is that most agencies use the same language regardless of quality: white hat, high-authority, contextual, editorial. Those words have been repeated so often they’ve lost meaning.
Before signing a contract, the evaluation process needs to go deeper than a sales deck and a testimonial page. There are specific questions, red flags, and verification steps that separate providers who deliver measurable results from those who deliver reports. Here is a framework for doing that evaluation properly. [Read more…] about How to Evaluate a Link Building Agency Before You Sign Anything