Apple wasn’t always the 3.75 trillion-dollar company it is today. The company was close to bankruptcy in 1997, before Steve Jobs returned to launch newly designed and eye-catching products – like the first multi-coloured iMac range, the iPod and then the iPhone – and put the company on the journey to become the modern corporate phenomenon that it is today.
In today’s globalised economy, Apple could now be said to be the quintessential example of a company that designs its products in the United States while manufacturing them in China and across Asia.
Apple is not, of course, unique in this approach. Many other companies have been doing this for a long time. Such companies used to be called “multinationals” before the internet made the term almost redundant.
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