Originating at China’s Nanjing University in 1993 as a sort of anti-Valentine’s Day, Singles’ Day is celebrated by unmarried people in China on November 11th. The occasion falls on that date because 11/11 represents four ones, or four singles, standing together.
Single people mark the occasion by spoiling and treating themselves to gifts and presents, but it wasn’t until Chinese eCommerce giant Alibaba chose the date to offer heavily discounted merchandise on its platform for 24 hours, starting at midnight on November 11, 2009, that Singles’ Day became a major commercial event.
And although it is not officially recognised as a public holiday in China, it has become the largest online shopping day in the world.
[Read more…] about Libiao Robotics aims to use automation to help smooth Singles’ Day peak online shopping demand