Regardless of the quality of your products and services, if your website has a clunky checkout page that customers find hard to navigate, you will find it much harder to generate sales.
The reason why? The checkout page is the most important element of any e-commerce site, and customers want a streamlined experience that allows them to purchase products quickly and easily.
If it’s littered with glitches and hurdles, the more likely a shopper will succumb to cart abandonment and look elsewhere, which is the last thing you want. [Read more…] about 4 Benefits of Having a One Step Checkout