Where Innovation Meets Imagination
There is just so much jargon in the advertising. Even terms such as ad exchange and programmatic advertising that companies like Attekmi provide as service – these concepts may sound complicated, but they are actually simpler than you think.
In this guide, we will discuss what an ad exchange is, how it works, and why it matters for programmatic advertising. [Read more…] about What is an Ad Exchange? A Beginner’s Guide to Programmatic Advertising
You have entered the realm of Pay-Per-Click (PPC) advertising, where a well-planned budget can open the door to a prosperous online presence.
It is critical to know how to distribute and compute your PPC budget, regardless of your marketing experience level or how you advertise with Google ads. The significance of prudent financial planning is emphasised even by the best digital marketing houses in Dubai. [Read more…] about PPC Budgeting: Mastering Your Advertising Expenditure
With 300 hours of video being added to YouTube every minute and Instagram stories being viewed by 500 million people every day, the battle for attention is relentless and continuous for most marketers, and in this struggle, many tools aid brands in demonstrating their services and distinguishing them from the rest.
One of these invaluable tools is interactive in-stream video advertising, which must be noted as among the most effective in the potential arsenal of marketers. Hence, in this article, we will delve into this type of advertising.
[Read more…] about Interactive In-Stream Video Advertising: Engaging Audiences Through Immersive ExperiencesPush networks’ prominence in the rapidly developing field of digital advertising has skyrocketed in recent years. Here, ExoClick stands out as a revolutionary new option.
It’s easy to get bogged down in the technical details, but the bottom line is that increasing earnings in push networks isn’t an impossible dream if you have the correct information at your disposal. [Read more…] about Maximizing Profits: The Ultimate ExoClick Review for Push Networks Users
For businesses looking to succeed in today’s fast-paced digital environment, being ahead of the curve in marketing is crucial.
The need to grasp digital marketing has arisen as a result of customers spending more time online than ever before. The top digital marketing tactics to aid firms in succeeding online will be discussed in this article. [Read more…] about The Best Digital Marketing Strategies
Chile-based advertising agency EngamaDos has developed an accessible robotic system to create high-quality slow-motion shots for advertising videos.
Combining RoboDK’s programming software with an industrial robot, the system is more affordable than existing solutions for robotic filmmaking.
Robots have become an increasingly common tool for creating slow-motion video shots for food and beverage advertising. [Read more…] about Advertising agency creates robotic system for high-speed filmmaking using RoboDK
Technology in just about every industry is evolving at a rapid pace and that goes especially true for the marketing and advertising industry. The marketing industry alone is set to hit $389 billion in ad spend in 2021.
Below, we go over some of the major marketing tech trends that are heavily influencing the advertising industry, showing where the industry is currently and perhaps providing some insights into where the advertising industry is headed. [Read more…] about 5 Marketing Technology Trends Taking Over Advertising
Walmart is considering buying TikTok, the Chinese-owned app and social media platform.
While it may not seem to make sense at first, the idea is part of Walmart’s restructuring as a more digital-oriented enterprise.
Walmart is by far the America’s largest retail chain, with more stores selling more stuff than anyone else – revenue for 2017 was more than $500 billion. The second largest, Costco, generated $130 billion in the same year, while Amazon’s were almost $120 billion. [Read more…] about Walmart considers buying TikTok in bid to tackle Amazon’s advertising dominance
NXP Semiconductors has launched new devices within its KW3x range of microcontrollers (MCUs). The new KW39/38/37 MCUs add Bluetooth 5.0 long-range capabilities and expanded Bluetooth advertising channels.
These enhancements are made while offering seamless migration with hardware, software and tools compatibility with the previous generation of devices, KW34/35/36.
The connectivity MCUs allow Bluetooth LE devices to communicate at distances of more than a mile and increase the amount of Bluetooth advertising channels and advertising data within the Bluetooth standard, the predominant IoT protocol. [Read more…] about NXP launches new bluetooth devices for automotive and industrial markets
While AI and robotics have made waves in several industries, it would seem inconceivable to the uninitiated for robots and intelligent machines to make a mark in the creatives sector. How could systems be taught creativity?
In fact, when researchers from the Oxford Martin School ranked 702 occupations according to their susceptibility to computerization, jobs that center around creativity were least in danger.
Designers, curators, artists, choreographers, dancers, musicians, singers, writers, and authors were among those less likely to be replaced by robots. [Read more…] about 4 Ways Robotics and AI Are Transforming Design and Creatives
