shoe

Adidas has unveiled the first product to be created at its industry-changing SpeedFactory facility in Ansbach, Germany – in its Futurecraft MFG (Made for Germany) series, 500 pairs of which will be sold to the general public.

Designed to provide the “ultimate fit”, Adidas claims its Futurecraft MFG shoe is the first step in what Adidas believes will be a “game-changing” moment for the industry – mainly because the system customises the shoe for the shapes and motions of the individual customer’s feet.

The shoe is the first high performance footwear to come out of the Adidas SpeedFactory, which will ultimately allow for the creation of footwear made for the specific fit and functional needs of consumers.

The SpeedFactory is the name given by Adidas to its advanced manufacturing facilities, featuring high levels of robotics, automation and 3D printing. The first one was opened in Germany, and another one is being built in the US.

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