Robotics & Automation News

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speedfactory

Adidas reveals ‘first’ robot-manufactured shoes

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Adidas has unveiled the first product to be created at its industry-changing SpeedFactory facility in Ansbach, Germany – in its Futurecraft MFG (Made for Germany) series, 500 pairs of which will be sold to the general public.

Designed to provide the “ultimate fit”, Adidas claims its Futurecraft MFG shoe is the first step in what Adidas believes will be a “game-changing” moment for the industry – mainly because the system customises the shoe for the shapes and motions of the individual customer’s feet.

The shoe is the first high performance footwear to come out of the Adidas SpeedFactory, which will ultimately allow for the creation of footwear made for the specific fit and functional needs of consumers.

The SpeedFactory is the name given by Adidas to its advanced manufacturing facilities, featuring high levels of robotics, automation and 3D printing. The first one was opened in Germany, and another one is being built in the US.

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Adidas to open robotics-intensive facility to make shoes in America

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Adidas will open a robotics-intensive, advanced manufacturing facility to make footwear in the Atlanta, US in 2017.

The “industry-defining, state-of-the-art facility” as the company describes it, called adidas SpeedFactory, will allow adidas to create product more quickly and closer to US consumers.

Adidas’ SpeedFactory concept features high levels of robotics and automation systems as well as advanced manufacturing technology, such as 3D printing.

Adidas Group executive board member Eric Liedtke, responsible for global brands, says: “For years our industry has been playing by the same rules manufacturing product remotely in Asia.

“As the creator brand that challenges convention and looks to co-create the future with our consumers, we are obsessed with bringing all steps of the creation process home to America. We’re fueling design at the ground level of creativity in Brooklyn and reinventing manufacturing with the first adidas SpeedFactory in Atlanta.

“This allows us to make product for the consumer, with the consumer, where the consumer lives in real time, unleashing unparalleled creativity and endless opportunities for customization in America.” [Read more…] about Adidas to open robotics-intensive facility to make shoes in America