Robot.com, the company putting robots to work in the real world, has announced the launch of its next-generation R-ads, the smart advertising platform turning autonomous robots into a measurable, scalable out-of-home media network.
This launch follows a breakout run of more than 100 brand activations across 20+ countries – spanning sports leagues, global tech conferences, CPG launches, and one of the most-watched sporting events in the world.
R-ads is built on a simple premise: when an ad can move, react, and hand someone a sample, every impression becomes an interaction. Today, more than 500 robots are deployed across campuses, warehouses, and city streets, with 2.5 million tasks completed to date. [Read more…] about Robot.com turns autonomous robots into mobile advertising network with launch of R-ads platform