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How to Automate Your Food Business

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Just like all sorts of other types of enterprise, the food business is going through a heavy period of automation. Unless you are willing and ready to keep up with the crowd, it is more than likely that you are going to get left behind.

It is not enough to simply automate in any and every area without much of a clear strategy in place. Instead, you need to have a targeted approach that you are using, taking on board new types of tech whenever it becomes available and useful. Let’s look at a few of the most common ways that you have available to automate your food business. [Read more…] about How to Automate Your Food Business

Oman Oil Marketing Company and TFG Marine establish bunker fuel supply joint venture

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Oman Oil Marketing Company (OOMCO) and TFG Marine, the leading international marine fuel joint venture founded by Trafigura, Frontline and Golden Ocean, have established a bunker fuel joint venture to supply vessels visiting Oman’s ports of Duqm, Muscat and Sohar.

TFG-OOMCO, incorporated in Oman, will combine the local knowledge of OOMCO with the international footprint, sourcing of all grades of marine fuels, infrastructure and logistics capability of TFG Marine, to offer customers a reliable and transparent bunkering provider in the Arabian Gulf.

Tarik Al Junaidi, CEO of OOMCO, says: “This partnership aligns with Oman Oil Marketing Company’s efforts to develop the maritime transport and shipping infrastructure in Oman, which is in alignment with the objectives Oman Vision 2040. [Read more…] about Oman Oil Marketing Company and TFG Marine establish bunker fuel supply joint venture

How Robotics and Automation Companies Are Using Instagram to Build Their Brand

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Robotics has captured plenty of attention on social media.

Many observers are fascinated by futuristic products and mesmerizing videos of machines in action.

Instagram provides an outlet that entertains those who follow tech news. It also supplies a stage for businesses that create advanced systems.

The main focus here is on how these companies shape their presence, connect with a broader audience, and inspire future engineers. [Read more…] about How Robotics and Automation Companies Are Using Instagram to Build Their Brand

Escape the Legal Black Hole: How to Craft a Digital Marketing Strategy That Actually Gets Clients

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Introduction: The ‘Build It and They Will Come’ Myth

In the bustling digital metropolis of today’s legal landscape, simply having a website is like setting up a shingle in a ghost town. You might have the fanciest signpost and the most polished oak door, but without a steady stream of foot traffic, your efforts are futile.

Many law firms fall prey to the “build it and they will come” myth, investing in a website only to watch it languish in the vast expanse of the internet, a virtual storefront gathering dust.

This is the “legal black hole” – a website that exists but fails to attract clients or generate leads. It sits there, a static online presence, lost in the cacophony of competing voices and flashing banners. [Read more…] about Escape the Legal Black Hole: How to Craft a Digital Marketing Strategy That Actually Gets Clients

Microtargeting in Social Media Marketing Explained by Huta Digital

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Today businesses face an overwhelming challenge: how to effectively connect with their target audience in a way that maximizes engagement and conversion.

Enter microtargeting, a game-changing strategy that enables brands to deliver highly personalized messages to niche segments of their audience.

Here, Huta Digital explains that understanding and applying microtargeting can significantly boost the impact of marketing campaigns. Let’s learn how businesses can create resonant and precise communication tailored to individual preferences. [Read more…] about Microtargeting in Social Media Marketing Explained by Huta Digital

10 Marketing Trends for Fintech Companies in 2025

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Fintech companies are shaking up the financial world. Whether it’s rethinking how we bank, save, or invest, fintech is leading the charge.

But staying competitive in 2025 will take more than innovative products – it’s all about how you market them.

With customers expecting more personalization, transparency, and value, your marketing game needs to be sharp. Let’s explore the marketing trends that are set to dominate the fintech world in 2025. [Read more…] about 10 Marketing Trends for Fintech Companies in 2025

How Video AI is Revolutionizing Customer Service and Engagement

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By Veljko Petrović

With new technology, there are new methods of marketing. Once the internet was invented, fax machines were obsolete. In the same manner, the rise of AI has brought a lot of innovation to the world of marketing.

While we can’t call AI a type of marketing technology, it can streamline and improve many marketing processes.

It’s believed that AI can perform a lot of tasks better than humans. This is debatable, but it’s certain that AI completes a lot of tasks faster than we do.

[Read more…] about How Video AI is Revolutionizing Customer Service and Engagement

The Role of AI and Machine Learning in Modern Digital Marketing

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In the last few years, the digital marketing landscape has undergone a significant transformation. The emergence of artificial intelligence (AI) and machine learning (ML) has revolutionized how businesses interact with their audiences, analyze data, and create personalized marketing strategies.

Today, these technologies are no longer futuristic concepts; they are an integral part of digital marketing efforts that help businesses gain a competitive edge. [Read more…] about The Role of AI and Machine Learning in Modern Digital Marketing

Maximizing Revenue Through Affiliate Marketing: Strategies by ProfitNix OU for Success

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By utilizing partnerships with affiliates, companies can tap into new audiences and drive conversions while only paying for measurable results.

Whether you are new to affiliate marketing or looking to optimize your strategy, there are several key approaches that can help maximize your revenue.

ProfitNix OU reviews the best strategies for success in affiliate marketing, helping you navigate the complexities of this powerful marketing channel. [Read more…] about Maximizing Revenue Through Affiliate Marketing: Strategies by ProfitNix OU for Success

Key Marketing Strategies for Robotics Manufacturers

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In modern technology, robotics manufacturers face tough competition as the demand for robots and automation continues to rise. Success is not just about having the best technology but also about using the right marketing strategies.

This article explores simple yet effective ways for robotics manufacturers to boost their brand, connect with customers, and stand out in the crowded market. [Read more…] about Key Marketing Strategies for Robotics Manufacturers