Yaskawa, one of the largest industrial robot manufacturers in the world, is preparing to supply core robot parts to smaller Chinese competitors, according to a report in Nikkei.
This is a new strategy for the company, which is part of the giant Japanese Yaskawa Electric company and produces robots under the global brand names of Yaskawa and Motoman.
Nikkei reports that Yaskawa has decided to take an approach similar to the “Intel Inside” campaign in which chipmaker Intel chose to supply processors to computer manufacturers rather than launch its own computer brand. [Read more…] about Yaskawa to adopt ‘Intel Inside’ strategy and supply core parts to other industrial robot makers