An effective press release can significantly increase internet traffic to your business and shape public opinion of it, providing it is concise enough to draw in editors.
Journalists receive many pitches each day, so your press release needs to stand out. It should address questions such as who, what, where, when, why and how.
To further enhance your PR distribution in Canada, consider utilizing newswire services to reach a wider audience. [Read more…] about Press Releases: A Startup’s Secret Weapon for Effective Outreach and Brand Positioning