An effective press release can significantly increase internet traffic to your business and shape public opinion of it, providing it is concise enough to draw in editors.
Journalists receive many pitches each day, so your press release needs to stand out. It should address questions such as who, what, where, when, why and how.
To further enhance your PR distribution in Canada, consider utilizing newswire services to reach a wider audience.
PR Distribution in Canada
There are those who claim that press releases are dead – that they’re boring and that they reach out to the wrong target group of people – while others believe otherwise.
A well-crafted and distributed press release can still serve its purpose of reaching targeted audiences and positioning your brand favorably in the marketplace.
Press releases are written or recorded communications sent directly to journalists that announce something deemed “newsworthy,” such as a new product launch, event, charitable donation or hiring announcement.
They can also serve to build your brand reputation by showing that your organization cares and is trustworthy; many PR distribution services include direct-to-journalist email components to increase your chance of getting your story picked up – important because editors typically review thousands of press releases each day before selecting only a select few for coverage.
PR Link Building
PR link building is an integral component of content marketing strategy for any brand, combining tried-and-true public relations practices with cutting-edge approaches in order to expand brand visibility and establish its authority online.
Be mindful that a digital PR campaign takes time to bear fruit, so patience is key during this phase to ensuring your content is promoted effectively and achieves the best possible result.
Google Analytics can be an invaluable asset when assessing the success of PR outreach campaigns, helping to measure quality links by tracking bounce rate and time on site data.
A high bounce rate signals to you that your content hasn’t struck a chord with audiences while an increased time on site indicates engaged visitors engaging with it and converting.
With these metrics at your disposal, it becomes much easier to identify effective content pieces for PR outreach efforts.
Creating a Press Release
Step one of writing a press release should be setting goals: whether that means expanding social media followings, driving local foot traffic to your business, or landing publicity in large publications.
With your desired goal in mind, crafting an eye-catching headline that conveys its newsworthiness should follow immediately after. Journalists scan headlines quickly; make sure it gives journalists all of the key takeaways quickly!
Body of Press Releases can include a brief summary paragraph and quotes from business or industry experts to tell your story. Keeping it short and avoiding ineffective language like jargon or adjectives ensure journalists remain engaged.
If your current news event ties closely into trending topics, now may be an excellent opportunity to capitalize on them and tap into trending conversations.
Be sure that both your headline and body include relevant keywords for optimal SEO results; adding videos or photos may further enrich the press release but please use them sparingly as too many visuals will distract and confuse readers.
Writing a Press Release
Your business can write press releases that attract the attention of media outlets and the general public, but the key is making sure the content of each release is timely and pertinent to its audience.
Aim for concise writing that uses journalistic-style writing that is easily readable for average people while avoiding industry jargon; have someone outside your organization read over the release to ensure its sense.
A great press release should provide answers to questions like, “Who, What, When, Where and Why,” as well as quotes from those involved with the story.
This information will allow journalists to quickly grasp what the announcement is all about and its significance to readers. Furthermore, media contact details should also be provided for further conversations between journalists and press representatives.