The development of digital technologies has radically changed approaches to business process organization. Cloud solutions and software as a service (SaaS) have become integral parts of the working ecosystems of companies of various sizes and profiles.
Interface quality is becoming a key factor of product success in the context of fierce competition and ever-increasing user expectations. Bad SaaS design can become a critical barrier between user and functionality, turning even the most innovative solutions into a source of constant stress and loss of productivity.
User experience determines a product’s usability and overall perceived value. The slightest UX miscalculations can instantly reduce user loyalty and lead to customer churn.
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