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UX/UI Design in the Promotion of Mobile Apps

Most users don’t even think about how to make the work algorithm of mobile applications easy and comfortable to use.

Every action that is done by pressing on a certain part of the screen and all of the subsequent processes are maintained by User Experience (UX). User Interface (UI) is capable of making the design look nice and satisfying for most inquiries.

Why do these 2 operational elements play a significant role in development and are they “must-have” of it?

UX/UI principles

UX/UI is a large concept that includes many important parts: interactive interface, informative architecture, visual design, usability, and human-computer interaction. Without any of these elements, an app will lose its key properties and look commonly among the others, which follow modern requirements.

Combining UX and UI in one term spreads a misunderstanding, that they describe the same process. Of course, it’s not true – they both have specific setting rules and principles. Although they include different skill sets, they are an integral part of each other’s success.

User Experience

It is mostly determined by how users interact with the application, is the user experience intuitive or confusing and does the navigation in the application seem logical or not.

The interaction with the app should make people feel like they effectively complete the tasks they have set for themselves without wandering in a vicious circle and feeling hopeless.

User experience is determined by how easy or difficult it is to interact with user interface elements created by user interface designers.

User Interface

It is what the user faces on the screen when starting the app using. UI design covers work such as all the graphical parts of the interface. It includes illustrations, buttons and fonts, menus and sliders, animations and images.

The designer determines the color palette and the location of objects in the interface: is the drop-down menu working correctly, is it easy to fill out a form, is the text readable from a smartphone, what message does the site give out for a particular action.

UI design services usually try to make the design unique to avoid competitive issues.

Modern Rules Of UX/UI-development

While providing effective UX services some important rules are followed:

  1. The number of actions that the user needs to get what they want should be minimal. Each screen must be for just one action only. It will make an app easy to understand and use.
  2. The feedback should be available. People like to feel control over the application, see it responding to their actions. “Empty states”, prompts, messages inside applications, demonstration of what will happen if that or this button will be pressed – all of this will help the user sort out the app’s peculiarities.
  3. Large forms are difficult to fill out on mobile devices. Therefore a minimum amount of data should be requested. The most convenient input methods may be used, rather than inherit data entry from desktops – typing process should take a minimum of time.
  4. Microsoft also has its algorithm: they make an offer to user experience design companies of using UX-frameworks for apps with the same code creation.

And, for sure, no one UX development can be effective without good preparation of mobile user interface. Principles and algorithms of User Experience development are individual for every UI/UX design services, learn more:

Speaking about UI, It is up to a designer how will the interface look like, but essential development laws should be taken into account:

  1. Aesthetic effect creation: people often perceive visually appealing designs to be more intuitive and user-friendly than less pleasing to the eye.
  2. The design should always match the internal elements within a particular design. By simple words: “similar functions should use similar components”. It means that the final result will be similar to other design elements. It can be also considered as “internal consistency”.
  3. Visual effects and action modes should be used. For example, pictures and icons may be placed on the screen instead of text, because they are easier to recognize. It creates a “picture superiority effect”.

Key Principles

As we see, UX/UI development is one of the key principles of mobile app’s success. A lot of user inquiries should be considered and introduced into the application. Only if it is done, what matters in app development is understood, the project will be successful.

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