By Tim Tetzlaff, global head of digital transformation, DHL Supply Chain
Years ago, peak season was defined by relatively predictable demand surges, such as Black Friday or the Christmas shopping rush. Supply chain operations could rely on historical data, anticipate recurring patterns, and schedule labour and capacity accordingly. Today, that traditional concept of a single, well-defined holiday peak is dissolving.
In a volatile, uncertain, complex and ambiguous (VUCA) global environment, shaped by shifting trade policies and geopolitical disruptions, peaks can occur at any time. As a result, static operating models designed around fixed seasonal calendars can no longer keep pace.
For businesses, the ability to respond to fluctuations is critical. Robotics and automation play an increasingly important role in helping to build resilience by unlocking additional capacity and accelerating response times. [Read more…] about DHL opinion: Peak season, peak efficiency – solving supply chain complexity with confidence