Robotics & Automation News

Where Innovation Meets Imagination

agency

Escape the Legal Black Hole: How to Craft a Digital Marketing Strategy That Actually Gets Clients

by

Introduction: The ‘Build It and They Will Come’ Myth

In the bustling digital metropolis of today’s legal landscape, simply having a website is like setting up a shingle in a ghost town. You might have the fanciest signpost and the most polished oak door, but without a steady stream of foot traffic, your efforts are futile.

Many law firms fall prey to the “build it and they will come” myth, investing in a website only to watch it languish in the vast expanse of the internet, a virtual storefront gathering dust.

This is the “legal black hole” – a website that exists but fails to attract clients or generate leads. It sits there, a static online presence, lost in the cacophony of competing voices and flashing banners. [Read more…] about Escape the Legal Black Hole: How to Craft a Digital Marketing Strategy That Actually Gets Clients

European Space Agency to test animal brain autonomy for future space missions

by

Opteran works with Airbus to show how nature can revolutionize space robotics

Opteran, which describes itself as ‘the natural intelligence company”, says that Airbus Defence and Space, with support from European Space Agency (ESA) and the UK Space Agency, will test the Opteran Mind, its general purpose neuromorphic software, in Airbus space rovers.

Opteran believes nature offers a more efficient, robust solution for autonomy in space robotics which will enable new mission capabilities for future Mars missions and other space exploration projects.

Based on over a decade of research into animal and insect vision, navigation and decision-making, Opteran is conducting tests with Airbus at its Mars Yard to enable rovers to understand depth perception in the toughest off-world environments.

[Read more…] about European Space Agency to test animal brain autonomy for future space missions

Luxolis completes first investment program

by

Luxolis, a 3D vision systems startup from South Korea, has successfully completed the Korea Softlanding Program, an initiative supported by the CIC Institute Tokyo and the Seoul Business Agency (SBA).

This program was designed to foster collaboration and investment opportunities between Korean startups and Japanese enterprises.

The Korea Softlanding Program, which ran from May 20 to August 9, provided comprehensive support to ten innovative Korean startups. [Read more…] about Luxolis completes first investment program

What is Experiential Marketing, and How Can It Transform Your Business?

by

Traditional marketing methods are often insufficient in capturing and retaining consumer attention. As audiences become more selective about the content they engage with, brands are turning to experiential marketing to create more impactful and memorable connections.

Experiential marketing, or engagement marketing, involves direct customer engagement through immersive and interactive experiences. But how can an experiential design agency transform your business, making it a behemoth when it comes to marketing? [Read more…] about What is Experiential Marketing, and How Can It Transform Your Business?

How to Use Marketing Technology to Improve Your Business

by

In today’s dynamic business landscape, leveraging marketing technology has become essential for businesses aiming to stay competitive and achieve sustained growth.

The right enterprise marketing agency technology can empower companies to streamline processes, enhance customer engagement, and make data-driven decisions.

However, navigating the realm of marketing technology requires a strategic approach tailored to your business’s unique needs and objectives. [Read more…] about How to Use Marketing Technology to Improve Your Business

Fugro opens space robotics and AI facility in Australia

by

Fugro has officially opened the Australian Space Automation, Artificial Intelligence and Robotics Control Complex, better known as SpAARC.

Located in Perth’s central business district, this new “world-class facility” is a joint initiative by the Australian Space Agency, the Western Australia Government, and Fugro.

SpAARC is Fugro’s largest remote operations centre to date and will manage robotics and other harsh-environment remote operations in Australia, around the world and in space. [Read more…] about Fugro opens space robotics and AI facility in Australia

Fugro’s robotic space operations complex to be located in Perth, Australia

by

Fugro has confirmed that its Australian Space Automation, Artificial Intelligence and Robotics Control Complex (SpAARC) will be located in the heart of downtown Perth’s central business district.

Housed in Western Australia’s largest telecommunications exchange, and thanks to an ongoing partnership with Telstra, Fugro’s world-class facility will manage robotics and remote operations in Australia, around the world and in space.

SpAARC will support the translation of terrestrial capabilities into space, while also providing innovative remote solutions here on earth. [Read more…] about Fugro’s robotic space operations complex to be located in Perth, Australia

Fugro partners with Nexxis to operate robots via satellite from SpAARC

by

Fugro, in partnership with remote visual inspection, non-destructive testing and robotics company Nexxis, has demonstrated how its remote operations capability can be applied to space through satellite-controlled robots.

The demonstration took place at SpAARC, the Space Automation Artificial Intelligence and Robotics Control Complex, in Western Australia.

The Australian Space Agency commissioned Fugro to design, build and operate the world-class SpAARC complex in 2020. [Read more…] about Fugro partners with Nexxis to operate robots via satellite from SpAARC

How to automate pre-employment checks at your workplace

by

The Human Resources department is one of the busiest in any company. They don’t generate profit in a direct way – they’re not the one manufacturing or selling goods, they don’t interact with the clients, but their job is even more important than that.

They keep the whole place running and this is a high responsibility. Fortunately, HR managers in Australia can use digital technology to automate many of their routine jobs, so the personnel can focus on economic forecasts and streamlining the company’s activity.

Here are a few ideas to automate pre-employment checks in your company. [Read more…] about How to automate pre-employment checks at your workplace

Who Could Use a Staffing Agency?

by

There are a ton of staffing agencies that are out there, and there is a reason.

You may even be wondering what kind of companies and what sectors could use a staffing agency?

Well, there are actually quite a few different reasons why a company might need a staffing agency. [Read more…] about Who Could Use a Staffing Agency?