Exotec, a global provider of warehouse robotics solutions, has announced a partnership with leading South Korean fashion brand, Musinsa.
This collaboration marks Exotec’s first customer deployment in the Korean market and represents an important milestone in the company’s expansion across the Asia-Pacific region. The project will support Musinsa’s continued international growth as global demand for K-fashion continues to rise.
Musinsa is an e-commerce platform and physical retail destination supporting independent Korean labels and luxury brands. Its logistics operations manage hundreds of thousands of SKUs, with inventory levels fluctuating significantly due to seasonal product launches and high-volume sales events.
To sustain its rapid growth, Musinsa required a highly flexible automation solution capable of handling SKU complexity, fast inventory turnover, and fluctuating peak demand, while maintaining fast and reliable omnichannel fulfilment.
The online fashion retailer selected Exotec to provide the core automation infrastructure for its new warehouse in Yeoju, South Korea, including the Skypod system and Deepsky warehouse execution software (WES).
The solution features Exotec’s autonomous Skypod robots, which operate within storage racks up to 14 metres high and can access any SKU in two minutes or fewer. This enables Musinsa to maximise warehouse space efficiency despite the high volume of products moving in and out of the facility.
The modular design of the system also allows capacity to scale as volumes increase, without requiring a full system overhaul. This makes the solution a strategic long-term investment as Musinsa continues to strengthen its position as a leading apparel platform.
Once fully deployed, Musinsa expects to significantly increase picking speed and throughput, improve inventory visibility, and enhance labour efficiency – particularly during peak seasons – while establishing a future-ready automation foundation to support its expanding business.
“Korea is the most dynamic e-commerce market in Asia. In particular, logistics demands in the apparel sector have increased significantly due to the global popularity of K-fashion,” said Romain Moulin, CEO of Exotec.
“We are delighted to work with an innovative partner like Musinsa, and this project is an important indicator of our continued expansion in the APAC market.”
Exotec supports over 200 customer sites worldwide and works with leading brands including Uniqlo, GAP, and Oxford Industries (Lilly Pulitzer and Tommy Bahama). By combining high-performance robotics with flexible software, Exotec enables companies to adapt quickly to changing supply chain conditions and evolving operational demands.
