The turn of the century marked a transition, going from filing cabinets to databases. While we often saw this as a way to be more accurate and efficient, it wasn’t until data science become ubiquitous, even among small companies, that the true power will lie in being able to manipulate and analyze the now digitized data.
Then, the rise of generative AI and tools like Microsoft Copilot have brought about a new shift, where non-technical owners aren’t just recording the past or assessing the present, but predicting the future. [Read more…] about Using Copilot to predict business outcomes









