Exclusive interview with Maurizio Cremonini, head of marketing at Comau
As many readers of Robotics and Automation News will know, Comau (Consorzio Macchine Utensili) is the Italian manufacturer of industrial robotic arms utilised by all the leading automakers in the world.
One of those automakers is the Fiat Chrysler Automobiles Group, which happens to own Comau, as well as the famous Ferrari brand of supercars.
So, in a way, Comau could claim to be the Ferrari of industrial robot makers. If I were the company’s marketing boss, I would certainly make more of the Ferrari connection. Having said that, Comau robots do echo the beauty of Ferrari cars, both in their colour and their shapes, using a similar red to the classic body paint on a Ferrari such as the one pictured above, and lately using a silver/grey/brushed steel and black combination with curves perhaps borrowed from Ferrari cars.
Maurizio Cremonini is head of marketing at Comau, and he has made time to give Robotics and Automation News this exclusive, extensive and deep insight into Comau. [Read more…] about Exclusive: Comau has eyes on massive Asian market
