• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • About
    • Contact
    • Privacy
    • Terms of use
  • Advertise
    • Advertising
    • Case studies
    • Design
    • Email marketing
    • Features list
    • Lead generation
    • Magazine
    • Press releases
    • Publishing
    • Sponsor an article
    • Webcasting
    • Webinars
    • White papers
    • Writing
  • Subscribe to Newsletter

Robotics & Automation News

Where Innovation Meets Imagination

  • Home
  • News
  • Features
  • Editorial Sections A-Z
    • Agriculture
    • Aircraft
    • Artificial Intelligence
    • Automation
    • Autonomous Vehicles
    • Business
    • Computing
    • Construction
    • Culture
    • Design
    • Drones
    • Economy
    • Energy
    • Engineering
    • Environment
    • Health
    • Humanoids
    • Industrial robots
    • Industry
    • Infrastructure
    • Investments
    • Logistics
    • Manufacturing
    • Marine
    • Material handling
    • Materials
    • Mining
    • Promoted
    • Research
    • Robotics
    • Science
    • Sensors
    • Service robots
    • Software
    • Space
    • Technology
    • Transportation
    • Warehouse robots
    • Wearables
  • Press releases
  • Events

Swisslog installs robot-based warehouse for Axiom Telecom

September 20, 2019 by David Edwards

Warehouse automation specialist Swisslog has completed a major project for Axiom Telecom for the design and implementation of a new Dubai-based automated warehouse facility with AutoStore.

Axiom is said to be the Middle East’s leading telecom distributor for handsets and accessories.

Swisslog made the announcement at Materials Handling Middle East, the region’s dedicated trade show for warehousing, intralogistics and supply chain solutions.

Known as the region’s largest retailer and distributor, Axiom has more than 5,000 points of sale and 2,000 employees across the United Arab Emirates and Saudi Arabia.

It is the retailer and distributor of many of the world’s leading technology brands in the telecom industry, and is expanding into new verticals on the basis of its unique market reach and operational excellence.

With a high volume of daily orders delivered across multiple channels and a demanding customer base, Axiom is expected to provide speed, accuracy, and a competitive service to ensure its future in the face of increased competition.

The move to a new facility was part of Axiom’s overall vision to continue to meet the changing customer demands, while driving down Cost Per Unit.

In reviewing its options, Axiom selected Swisslog’s AutoStore solution to deliver a higher level of automation compared to its conventional warehousing system.

The solution deployed was designed to fulfill Axiom’s requirement of 25,000 deliveries and provided a compelling total cost of ownership.

The new warehouse located at Dubai Silicon Oasis includes a range of pioneering distribution solutions that will give Axiom enhanced operational flexibility and efficiency with less manpower.

Modular robotic solution

As a leader in robotic, data driven and flexible automated solutions, Swisslog is dedicated to helping companies improve the efficiency, productivity and cost effectiveness of their intralogistics operations.

The Swisslog AutoStore solution consists of an automated storage and picking system AutoStore, motorized lights goods conveyor QuickMove and SynQ Warehouse Management Software.

AutoStore is an innovative automated material handling solution that uses robots on top of an aluminium grid system to store and locate goods, efficiently delivering them to pick stations for processing.

For Axiom, the AutoStore system will consist of nine robots and five picking stations, providing storage space for 12,500 bins.

Ten gravity shipping lanes ensure efficient order consolidation for both store and home delivery.

Alain Kaddoum, general manager of Swisslog Middle East, says he is “proud to work with Axiom to optimize space storage and speed up the order handling and dispatch for their e-commerce and retail operations”.

This completion of Axiom’s new facility confirms Swisslog’s leading position in logistics automation and increases Swisslog’s footprint in the region to more than a dozen of major automated projects in just four years.

Kaddoum says: “Swisslog is uniquely well-placed to deliver the technology convergence and deep integration necessary to facilitate omni-channel, multi-modal movements across the supply chain — of which warehousing is a critical component.

“The recent installation is a testament to our dedication to innovation and has helped Axiom deliver an efficient and accurate service for its customers.”

There are eight AutoStore projects already live in the Middle East.

Kaddoum says: “Our first Swisslog AutoStore solution went live in the region in June 2016, with number increasing to eight in just three years.

“The project for Axiom demonstrates the ongoing success of AutoStore in the region. At Swisslog, we tailor every warehouse solution to meet the needs of our customers.

“Our team of experts delivers warehouse management software solutions to provide facilities with the best inventory control and faster picking times.”

Meanwhile, Kaddoum has also been talking about Swisslog’s new robotic picking system, ItemPiQ (pictured above).

ItemPiQ features a robotic arm made by Kuka, and can operate at up to 1,000 picks an hour. It’s designed to handle a “wide variety of common products” weighing up to 1.5 kg and has a reach of 1,100 mm.

Kaddoum says: “According to a recently published report by global management consultancy firm Bain & Company, the e-commerce market in the Middle East & North Africa is expected to reach $28.5 billion by 2022.

“The UAE itself has the highest penetration in the region with 4.2 percent, followed by KSA – 3.8 percent and Egypt – 2.5 percent.

“We are committed to supporting Middle Eastern retail and e-commerce companies to help them achieve fast product delivery, high accuracy, and reduce operational costs.

“Swisslog’s intelligent automated item picking applications like ItemPiQ address the warehouse requirements of today as well as help our customers prepare for the challenges of tomorrow.”

Print Friendly, PDF & Email

Share this:

  • Click to print (Opens in new window) Print
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to share on X (Opens in new window) X
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to share on Pinterest (Opens in new window) Pinterest
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Telegram (Opens in new window) Telegram
  • Click to share on Pocket (Opens in new window) Pocket

Related stories you might also like…

Filed Under: Logistics, News Tagged With: automated, autostore, axiom, east, kaddoum, middle, picking, region, robotic, solution, solutions, swisslog, system, telecom, warehouse

Primary Sidebar

Search this website

Latest articles

  • Neura Robotics and HD Hyundai partner to bring humanoid robots to shipbuilding
  • Exclusive interview with Vorago Technologies: The risks of failure in home robots
  • MIT engineers design new handheld interface that gives ‘anyone the ability to train a robot’
  • Glīd launches ‘world-first’ unmanned autonomous road-to-rail dual mobility platform
  • A robot renaissance with a human focus: Hexagon’s 2035 vision for intelligent autonomy
  • Automotive testing UTAC embarks on global expansion and upgrade program
  • The evolving role of the human worker alongside cobots: Upskilling and new job creation
  • Enterprise Sales Courses That Help Close Bigger Deals
  • Mitsubishi Electric says its robots are ‘bridging skills gaps’ in automation technology
  • Pusan National University scientists develop ‘game-changing method’ to create safer, long-lasting lithium-ion batteries

Secondary Sidebar

Copyright © 2025 · News Pro on Genesis Framework · WordPress · Log in

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT