Envisics might be a little-known company, but what it lacks in recognition, it makes up for in funds that are backing a pioneering sector of the car manufacturing industry.
This small startup has raised $50 million from various investors, including General Motors Ventures and Hyundai Mobis, to use technology that it has developed in future vehicles.
The technology in question is called augmented reality, and it says that it can produce visuals that look like they’re right in front of the car. This technology could be used in future vehicles to see pedestrians, as well as stationary vehicles. It will also help self-driving cars point out specific obstacles and hazards so that a human driver can take control again. [Read more…] about A Brand New Startup Has Managed to Raise $50 Million for Vehicle Holograms