There’s a version of growth that looks great on paper and quietly wrecks a company from the inside.
It usually starts the same way: a business enters a new market – let’s say the U.S. – gains some momentum, starts pulling in users faster than expected, and then realizes too late that the back end of the operation wasn’t built to handle what the front end just promised.
Customer experience drops. Internal processes crack. The people running the show feel like they’re always three steps behind. [Read more…] about Zinelio Corp.’s Top Tips for Managing User Acquisition Without Losing Operational Control
