Robotics & Automation News

Where Innovation Meets Imagination

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Automating Responsibly: How to Build Guardrails Without Putting the Brakes on Innovation

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By Tristan Harrison, MD, BearJam

Every business experimenting with AI-powered automation eventually asks the same question: how far do we take this? Get it wrong in one direction and you move slowly, while competitors don’t. Get it wrong in the other and you scale problems as fast as you scale output.

At BearJam, an AI-powered video production company, we’ve spent the past two years finding the point in between. And here’s what we’ve learned. [Read more…] about Automating Responsibly: How to Build Guardrails Without Putting the Brakes on Innovation

AI Automation’s PR Problem: Businesses Keep Selling What it Can Do, Not Why it Should Be Trusted

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By James Hilditch, co-founder and executive creative director, BearJam

AI automation has a messaging problem, but it’s not about capability. It’s about trust. Most businesses selling AI-powered services talk about speed, scale and output.

Far fewer talk about the human oversight behind those results, the limitations that still exist, or what any of it means for the people whose jobs touch the technology.

At BearJam, an AI-powered video production company, we think that gap is starting to matter more than the technology itself. [Read more…] about AI Automation’s PR Problem: Businesses Keep Selling What it Can Do, Not Why it Should Be Trusted

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