By James Hilditch, co-founder and executive creative director, BearJam
AI automation has a messaging problem, but it’s not about capability. It’s about trust. Most businesses selling AI-powered services talk about speed, scale and output.
Far fewer talk about the human oversight behind those results, the limitations that still exist, or what any of it means for the people whose jobs touch the technology.
At BearJam, an AI-powered video production company, we think that gap is starting to matter more than the technology itself. [Read more…] about AI Automation’s PR Problem: Businesses Keep Selling What it Can Do, Not Why it Should Be Trusted